What is Ambient Advertising_ - Khushi Ambient Media Solutions

1. What is Ambient Advertising? Khushi Ambient Media Solutions

2. What is Ambient Advertising? The phrase ‘ambient’ refers to placing an advertisement in unique or unconventional locations where you wouldn’t expect to see one. Ambient advertising is a method of promoting products or services by taking advantage of uncommon settings or goods, as well as their elements, as a communication channel. It entails creative advertising messaging, interaction with the target audience, and an emotional impact on customers. Ambient advertising’s goal is to surprise customers with its placement. Ambient advertising has an impact because it is strategically placed, has a wow factor, has a direct impact on customers’ minds, is an effective means of transmitting a message to target consumers, and so on. When you look at an ambient advertisement, the first thing that will strike your eye is its odd location. The fact that there is no recurrence is the second attribute of such advertising.

3. Khushi Advertising Our Ambient Media Solutions

4. Cinema Advertising Malls Advertising 1 4 Ambient Media Solutions Is it the film itself or the advertising that accompanied it that has the most steadying influence on our thoughts? While many of us will still have t... Malls have evolved over the years and today they offer a complete retail and leisure experience as they house multiplexes, food courts, spas, entertai... Airport Advertising Digital Marketing 2 5 Airports are the perfect catchment areas for targeting affluent families, top executives, businessmen, policymakers, NRIs, Indian and foreign touri... Customers have already moved to the Digital world. For any brand that wants to enter the consideration set of the consumer, a measured approach ... OTT and Movie Marketing 3 6 Digital Ambient The film provides an opportunity to marry the power of ideas with the power of images – Steven Bochco Remember ‘Rajdoot’ in the Film Bobby?... Digital Ambient The new age ambient media solutions to communicate & engage with a real audience in real time Our Digital Ambient Media options...

5. Grabs attention Can go viral ❖ ❖ Advantages of Ambient Advertisement Low-cost solution Non-intrusive ❖ ❖ Reaches a wider audience Is memorable ❖ ❖

6. Cinema Advertising Possibilities Of In-Cinema Advertising: On-screen slides: On-screen slide booking has been India’s leading multiplexes and single-screen cinemas medium for marketing. On-Screen Ad Films: Bringing companies to the forefront by displaying on-screen advertisements that emphasise them with larger-than-life displays In-lobby Signage: Hoardings, posters, kiosk marketing, restroom branding, window clings, floor graphics, and lobby screens are all examples of promotional materials.. Sampling: Flyers, vouchers, and mini-applications are used to get advertisements directly into the hands of the desired audience. Seat Branding: Customers’ chairs have advertisements placed behind them, improving brand exposure and sales opportunities. Box-office Branding: Ticket Jacket Ads, Display Ads, Posters, and so forth are getting right into the hands of moviegoers. ● ● ● ● ● ● Khushi Advertising is India’s one-stop destination for cinema advertising. We provide the most complete on-screen advertising strategy, branding, activation, and innovations to help you achieve your goals. Khushi Advertising was chosen by PVR, INOX, Cinepolis, Carnival Cinemas, and other multiplex chains as their preferred advertising partner.

7. Malls Advertising Advertising at shopping malls is an attractive medium for advertisers who wish to target this specific category of customers. Advantages of shopping mall advertising They can help the marketer to achieve the following – 1. Create/increase brand awareness 1. Reinforce brand positioning 3. Target specific TGs in specific locations or areas 4. Influence purchase decision Khushi Advertising is the leading mall advertising agency in India.

8. Airport Advertising/Airline Advertising Airport Advertising Company helps your business compete with your competitors. And it helps your business stay ahead of the game while competing with other businesses. Advertising is how you convince the consumer that you are the one they should choose. In many mediums of advertising, Airport Advertising Company is in the trend right now. Why is Airport Advertising trending? It reaches key influential decision-makers in business mode. It engages passengers during long dwell times. Wide reach: More Audiences. Easily noticeable. Round-the-clock availability of brand message. ● ● ● ● ●

9. Digital Marketing /Ad Agency The customers have already moved to the Digital world. For any brand that wants to enter the consideration set of the consumer, a measured approach in detail is the need of the hour. A lot of marketing models have been tried and tested in the evolved ecosystem. The answer to the Branding vs. Performance debate on digital is far from over. A simple approach that has logic and measurable elements helps the brand be placed at any position in the conversion funnel. An experienced team with experience from BFSI, FMCG, Auto and Media & Entertainment clients to ensure that the Goals set by the brand are met at every stage of the campaign. For the ROI-driven advertiser, it is very crucial to understand and anticipate the next set of changes to the campaigns and pick on trends to maintain a unique identity and footprint. Recent campaigns include the Launch of a regional OTT Platform Oho Gujarati for the global Gujarati audience spread across the globe. Marketed a Movie in the South region during the Pandemic which had a very good run at the box office since we had worked on a Digital + Offline strategy that did help the production company ensure the movie is well received at the box office.

10. OTT and Movie Marketing We at Khushi Advertising offer dynamic marketing collaborations with films to create the impact you desire. Our partnerships with top production houses and blockbuster movies will allow you to introduce your product or service to your audience nationally and globally. Khushi is an OTT advertising agency with a team of expert marketers who use their years of experience to create cost-effective marketing plans for OTT services. We offer effective OTT advertising and influence consumers with the help of story narration. Advantages of OTT Advertising: Accurate Targeting Dynamic ad placement Advanced analytics Higher ROI ● ● ● ●

11. Experiential Marketing Enhance Your Brand With Khushi’s Experiential Marketing A seasoned experiential marketing agency, such as Khushi Advertising, is all you need to stand out from the crowd. We have a pulse on the industry and will guarantee that you are at the forefront of creative brand activations and promotions. Our consistent efforts in this area have won us the distinction of being a well-known cinema activation agency, multiplex activation agency, and mall activation agency. Benefits Of Experiential Marketing Personal Involvement Enhanced Connection Between Products And Emotions Making A Favourable Impression Shareability On Social Media ● ● ● ●

12. Khushi Advertising helps with ambient advertising

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