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When it comes to appointing your first social media manager to your company, you need to make sure that the hire is the right fit in your organisation. Your companies reputation is at stake. Below are 20 tips to make sure that you get it right. Read More...
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20 Great Tips For Hiring Your First Social Media Manager To Your Company by Kimberly Jean Fricke When it comes to appointing your first social media manager to your company, you need to make sure that the hire is the right fit in your organisation. Your companies reputation is at stake. Below are 20 tips to make sure that you get it right. 1) Perform an audit of their social profiles to see how they promote themselves 2) Ask them to tell you of 20 social media sites that they would use to promote the company 3) Have them write a promotional message for your company within 140 characters 4) Ask how they would run a three-tier social drip fed 5) Have them explain the points of difference between the top three media sites followers 6) What multiplatform send and track platforms have they used 7) What is their biggest campaign to date 8) What do they see as the largest media spin with your product or service 9) What metrics do they value most during a campaign 10) Who do they believe are your target demographic 11) What value would they give each follower of a campaign 12) Would they work for a follower based target income 13) Do they send solo campaigns, or can they structure a social plan targeting growth over 12 months 14) If they are so good at social media why are they not profiting from it? 15) Given the opportunity what social media platform would they build 16) Can they work across text, image and video campaigns 17) What difference would be between the target client versus existing clients and explain the rationale 18) Is their road plan quantity or quality 19) How would they structure campaigns using WeChat Vs Tailwind?
20) They may be able to build a campaign, can they deconstruct one from your competitors and report on the base blocks then reconstruct in a way to gain greater reach The above are some of the questions asked by major agencies who expect intelligent and creative responses. They expect that rather than just being good on Facebook and being able to send the occasional tweet, those candidates are well skilled in all facets of social media marketing, and who asked, can step from one structure of campaign to a completely different product or service within a different medium. The good news is that unlike other more traditional media chains, new hire staff can write marketing plans, commence social media campaigns and have short-term responses well within their probation period allowing you to cut losers quickly while further developing talented new hires to extend their campaigns reaches. According to Kimberly Jean Fricke, What you as the hiring in michigan company will need to do, is to make sure that you are up to date on the above so that you can hear the differences between influencers who will move your company forward with a solid traction of newly engaged followers s opposed to someone who can talk the talk and then talk some more. Anyone can rave about multi- platform integration with engagement metrics but the proof is in the real world engagement that they can generate with a loyal fan base.