Search Engine Marketing: 10 Important 2019 SEO Trends You Need to Know by Kimberly Jean Fricke

1. Search Engine Marketing: 10 Important 2019 SEO Trends You Need to Know by Kimberly Jean Fricke 1. Searcher Intent: Google is working on changes to the ranking algorithm that will mean web pages with the most backlink won't necessarily appear in the top positions. Instead, web pages that best match the searcher's intent will be given the best positions on SERPs. So, you need to start optimizing for keyword intent. 2. Think Beyond Google While Google is currently the most popular online search engine, it's possible that Amazon, Apple, Microsoft, and Yahoo could increase their market share in the internet search field going forward. Therefore, ensuring your website ranks highly on other search engines is important to future proof your business. 3. Content Quality Is Vital Google is upping its game when it comes to evaluating the quality and usefulness of a web page's content. All articles will need to be unique, high quality, useful and possibly even entertaining. Longform content is likely to help boost SERP rankings. 4. Authority And Credibility As Google continues to up its search quality rating guidelines, ensuring that your website provides expertise with authority will become key. It is likely all articles will need to contain references from trustworthy sources. 5. Web Technology Investing in the technical side of SEO should be something every online business does in 2019. Some areas to focus on include increasing website speed, improving site security and JavaScript framework integration.

2. 6. Voice Search Voice searches are becoming increasingly more commonplace as more households get hold of AI devices like the Amazon echo and Google Home. This means your SEO strategy should include optimizing for conversational, longtail, question-based keywords. When michigan people enter search queries via their voice, they tend to use more natural language than when they are using text input. 7. The Latest SERP Features Google has introduced many new features to their search results pages including featured snippets. So, you need to make sure that your website is optimized for things like answer boxes, numbered lists, carousels, recipes, and others featured snippets that might start to appear on SERPs. 8. Local Search SEO Local search results are now more lucrative than ever, as more and more users are providing Google with their location data and/or are using location-based queries. It would be foolish not to take full advantage of local SEO techniques this year. 9. On-page SEO On-page optimization for search engines will continue to be essential in the coming year. This means using all the right tags for your content, taking note of keyword density, and including the optimum number of outbound and inbound links in your content. 10. Machine Learning It's unclear what sort of an impact machine learn could have on search results in the coming years, but it's definitely something to key an eye on. It's likely that search engines will start to look at searcher intent and data set grouping. Presented above are 10 important 2019 SEO trends you need to know. Remember to always keep up to date with the latest news and developments from the search engine industry in order to ensure your SEO campaigns remain effective.