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As ad agencies put it, how your marketing campaign is created will be indicative of the amount of success your business will earn in the end.
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May 4, 2017 Ad Agencies Share The Steps Of Creating a Successful Marketing Campaign Image 1: Why Ad Agencies Play an Integral Role in Achieving Marketing Success When you're getting ready to sell a product or service, the marketing campaign that you create will determine how much success you attain. The way that you pitch your products or services should ideally embody a positive brand impression and consequently earn their trust. 1
If you want to create a successful marketing campaign, there are a few important steps to take. Know Your Audience Research the demographics of different social marketing platforms, such as Facebook, Pinterest, and Instagram, to determine how to target each potential customer. Grasp your audience's' interests and research what the customers are sharing on social media or are currently interested in to determine the trending topics. After gaining ideas for your content, don’t hesitate to share them on your social media profile. Of course, you should allow your customers to share the content or photos you post to make it easy to circulate the information freely and rapidly. Utilize Social Media Social media is an integral part of most marketing campaigns if you’re after a particular age group. Tag the URLs to distribute the content and measure how much success you're having with the campaign. Record all of the feedback you receive from your fans and respond to all questions or comments to ensure that you maintain interaction and keep everyone informed on what you have to offer. Consider Integrating Video In some cases, creating a video can add value to your landing page to simplify the offering and avoid making it too complicated. A video can also put a human face to your company and create a more personal connection with your clients. Track the Success of Your Campaign Since you’re investing a lot of time and effort into your campaign, it only makes sense to track its current status and see all your efforts come into fruition. Use tools to build a simple report and tag the campaign data. 2
You can pull customer data from your billing system and track their progress once they are interested in the product or service and after they make the purchase. Consider creating events for micro and macro conversion when a prospect uses the product, completes a 30-day trial, or visits your landing page. Hire an Ad Agency Hire ad agencies to save time when it comes to developing the campaign. You can rely on experts to run the campaign and develop effective strategies that are proven to work. Although you may need to spend money using the services of the agency, you can think of it as an investment for the success of your business. Solidifying your online presence is an integral part of establishing a trusted brand. Start your journey to success and work with an experienced ad agency today. About Kukic Advertising: Kukic Advertising is a full-service ad agency that has over 45 years of experience and an award- winning design team. Our unique marketing plans are based on the client's specific needs and interests with the lowest rates available for our clients. We are trusted by top industry leaders that include Volvo, CBS, and VW. Sources: A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help), unbounce.com 5 Tips to Creating a Successful Content-Marketing Campaign, entrepreneur.com 3