The Secrets to Creating a Successful LinkedIn Marketing Campaign

1. The Secrets to Creating a Successful LinkedIn Marketing Campaign With Coach Powell

2. Food for thought It is not enough to be the best… when you have the ability to be GREAT What is your potential?What is holding you back? VISION ~ can you see, touch and taste your dreams BELIEF ~ beyond hope, absolute faith in yourself, on your goals, in the outcome DESIRE ~ what gives depth and meaning in your life? COURAGE ~ the ability to place your dreams above your fears PERSEVERANCE ~ in the face of disappointment.. in the face of setbacks and barriers.. the strength to take one step.. and then.. another step… and then another… EXECUTION ~ what inspires you to take action? what is your creative force? PASSION ~ what spark lights your soul? what drive you? Aspire to greatness in each facet of your life… in your career, in your relationships, in your dreams… for the future. It’s simply not enough to be the best… When you Have the ability to be GREAT If you could do just a little better with one of these ideas right now, what does it need to be? How are you going to make the change?

3. Let’s share this powerful experience! http://youtu.be/q5kn4OBRxroWhat did you like most about it? Take the greatness poll!

4. Course Objectives • Use LinkedIn to: • Identify and engaging target markets • Create engaging messages • Market your professional expertise • Construct brilliant follow-up strategies • Make and inspire real commitment to action • Cash in on your campaign success

5. Identifying and Engaging Target Markets • What do people search for when they look for people in your profession? You have to show up! • Do they look for your title? • Do they look for the problem you solve? • Search for people that you want to associate with • Save a list • Read the profiles (hint look for common interest) • They may see you! • Search Groups • It’s engagement time • Reach out with ANSWERS • Post to discussions • Post profile updates

6. Create Engaging Messages • Use your inbox • You can send messages and respond to them here • See all of your invitations and invite them to do something • Join a group view • View an interesting post • Q&A in answers • Respond to open questions (get BEST ANSWER!) • Ask your own POWER QUESTION (Challenge!) • Point it anywhere you like • Always ask a question that inspires further dialog at the end of any communication • How would you feel if this happened to you? • When was the last time you had to deal with that? • What made you decide to do it that way?

7. Market your professional expertise • LinkedIn does the heavy lifting for you • Set up your profile correctly (more on this later) • List previous experience and accomplishments • Join active groups that are relevant to you • Participate in discussions (don’t forget to set up discussion e-mail) • Get your friends to give you feedback on your profile • Have your friends share your profile and cc you! • Answer questions (always give this your best). Don’t forget to ask for the expert rating • Get and give as many recommendations as you can! • You can share recommendations in other places later

8. (cont.) Market your professional expertise • You can send messages • Inbox • Groups • Post to your profile – Link from Twitter or Facebook • Co-Sponsor events

9. Construct brilliant follow-up strategies The magic in all social media is your ability to connect and stay connected Because you can track any major activity you can follow-up Follow up invitations that you want to accept with an offer to do something easy like take a poll or survey Thank people that answer your questions with engaging questions (exp. Would you mind if I share your answer with other connections in my network) When someone updates their profile, ask “who should I share your new profile with?” People that RSVP and attend your events Discussions that you’ve enjoyed

10. Make and inspire real commitment to action • We’ve already gone over several opportunities that you have to communicate. Now let’s talk about the best ways to make them work. • Personalize everything! • Always use first names • Ask questions (this shows interests and clarifies intentions) • Volunteer to share! • Stop being selfish and ask experts to help • Start with the easy yes • You’ll know from reading their profiles

11. Cash in on your campaign success • To really cash in, you have to know what you want! Yes, I mean specifically. Your going to have to share what you want, the benefits that you offer and what it means to you. (Challenge) What’s your benefit statement? • Do you want: • To sell a product or service • To build your network • To find a new opportunity • No matter what you want, you’re going to have to behave in the right way to get it done. • Here are some NO-NO’s that should help: • Never connect to people that you don’t know, like and trust. If you do, develop a process to create trust quickly • Never bad mouth or accuse others on the web. • Never market yourself unless there is a call to do so, the same goes for tips and opinions.

12. Review • Today I helped you learn to use LinkedIn to: • Identify and engaging target markets • Create engaging messages • Market your professional expertise • Construct brilliant follow-up strategies • Make and inspire real commitment to action • Cash in on your campaign success • All you have to do now is make it happen! Set a timeline, choose your activities and get started. • Feel free to let me know how you are doing. • Phone: 703-201-4267 • Email: marvpow@aol.com • -Coach Powell • “Your success is our focus” Don’t forget to invite me to join you on LinkedIn!

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15. Time to share! What was the biggest thing you learned today and how will you use the information right away? Don’t forget to take the survey that you’ll get in your email soon.

16. And the count down begins! Thanks to you all for playing nicely!