How to Prepare for Holiday Season Shopping Buzz with Facebook

1. How to Prepare for Holiday Season Shopping Buzz with Facebook You can’t capitalize on the holiday season shopping buzz without the smart tools of Facebook and Instagram. And make sure you start early. One of the keys to marketing success is realizing what part of the year the shopping season is, before which you need to target ads. Companies providing digital marketing in Long Island help you do just that. Why You Need to Start Early for the Shopping Season The holidays provide plenty of opportunities for marketing. Facebook realizes that, and has launched some features specifically for holiday marketing. If you think it’s too early to worry about the holidays, think again. To do something big and great, you need to plan well in advance to prevent your strategies from going haywire or failing to live up to the mark. Research by Ipsos and Facebook suggests that around half of shoppers in the US begin holiday shopping long before the holidays start, in November itself, or even earlier. So you want to start early to reap the benefits before starting later, rushing it up and not realizing the benefits. Worse, you don’t want to be left out of the pie by your competitors. Facebook’s Smart Tools to Help Target Your Audience There’s no better way to target shoppers than to make yourself conspicuous in the places they hang out – the social networks. And these platforms have realized how marketers would be looking to maximizing their presence. They have some tools up their sleeve. Let’s focus on Facebook’s smart tools. Customizable Templates for Facebook & Instagram Stories The Stories feature, quite like WhatsApp Status, has proved to be quite engaging. Facebook has made Stories even more engaging with customizable templates. These templates enable businesses to create vertical, full-screen ads. The other advantage is that you can also use these templates on Facebook Messenger and Instagram.

2. (Img link: https://www.searchenginejournal.com/facebook-launches-new-tools-to-help-with-holiday- marketing/329913/#close) Instagram Direct for Automatic Replies to Queries There are also other features Facebook plans to launch for the holiday season. Among these are new Instagram Direct features that help businesses manage customer communications better. These are messaging tools such as folders, search and labels. Facebook will also be bringing out the instant replies tool that could enable businesses to automatically reply to messages even if they aren’t available to respond instantly.

3. (Img link: https://www.searchenginejournal.com/facebook-launches-new-tools-to-help-with-holiday- marketing/329913/#close) Why Instagram Is So Important The importance of Instagram in influencing people to make shopping decisions cannot be overemphasized. As per research on Facebook Business, 45% of Instagrammers believe Instagram influences them during the holiday season. This figure is more than the 39% last year. So you clearly must make the most of this platform. You can make use of stickers and product tags in Stories and Feed. This helps a shopper to be close to making a purchase soon after finding the product they’re looking for. Every month, users on Instagram click a shopping story, and these features can make it easier for businesses to draw these users to a purchase. Instagram Explore is also great for reaching audiences. It is used by 50% of Instagrammers each month. It helps businesses to get to people who are in a mood to discover new products and trends. Dynamic Ads You also need to create dynamic ads so you can target broad audiences and reach out to users interested in products that are similar to what you offer. Dynamic ads may look like any other kind of carousel ad or image ad, but are created automatically based on an ad template you create. The template automatically uses the details and images from the catalog of your products that you wish to market. Dynamic ads help you retarget users who have already taken some action on your app or website. You can also reach out to those who have not visited your app or website before, through broad audience targeting.

4. Lookalike Audiences So when people visit Facebook or Instagram, or even Messenger or the Audience Network, your ads come up, providing product recommendations to these people based on relevant products from your catalogue. They can take action from these ads. Then, based on those who have made purchases from these ads, you can create Lookalike Audiences so you reach out to more people like them. These audiences keep updating dynamically. Broad Audience Targeting When you retarget for dynamic ads, it becomes easier to remind Facebook or Instagram visitors about the products they’d have browsed on your mobile app or website but did not purchase because they’ll see these products while browsing these platforms. Broad audience targeting enables you to reach out to people who’re interested in the kind of products you offer, even if they haven’t visited your app or website. For broad audiences to work, you need to implement a Facebook pixel on your site. With the help of Standard Events, you need to report the product IDs of your catalogue that are viewed by people visiting your site, and are also added to basket and then purchased. You also must create a catalog. If these things are worrying you, you can be calm in that these features can be handled by a digital marketing team. Facebook Business also offers instructions in its Ads Help Center. Social media optimization is one of the major services offered by Long Island digital marketing companies. They can help you be prepared to make the most of the upcoming holiday season and be ready for those early shoppers. (631) 494-3324