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final out capstone

my test digital marketing post

Lakshmi34
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final out capstone

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  1. Elevating Digital Strategy for Nykaa's Kay Beauty Line Nykaa's Kay Beauty: Leading cosmetics line by Nykaa. Digital Expansion: Importance of digital strategy for Kay Beauty's success. Objective: Analyze and enhance Kay Beauty's digital strategy to maximize brand reach and engagement.

  2. Current Approach & Untapped Opportunities for Kay BeautyCurrent Strategy • Online Presence: Kay Beauty's dedicated website, Nykaa's platform. • Social Media: Instagram, Facebook for product showcases. • Customer Interaction: Reviews, feedback forums. • Identified Opportunities:Engagement Diversification, Explore interactive content like polls, Q&A sessions. • Influencer Collaboration: Leverage influencers for authentic promotion. • Visual Storytelling: Enhance visuals to tell Kay Beauty's story effectively.

  3. Proposed Digital Strategy Framework for Kay Beauty(Gaps found which can be better) • Proposed Framework • Engaging Content Variety • Tutorials: Step-by-step makeup guides. • Behind-the-Scenes: Showcasing product creation. • User-Generated Content: Customer testimonials. • Influencer Engagement: • Influencer Partnerships: Align with brand values. • Real-Life Application: Influencers using Kay Beauty products. • Interactive Social Engagement:Polls and Challenges: Encourage audience participation. • Live Q&A Sessions Direct customer interaction. • Enhanced Visual Storytelling: • Visual Consistency: Cohesive brand aesthetic. • Product Story: Showcasing ingredients and benefits.

  4. Implementation & Conclusion for Kay Beauty's Digital StrategyImplementation Framework: • Timeline: 9-month plan for phased strategy rollout. • Resource Allocation: Marketing, design, influencer engagement teams. conclusion: • Strategy Alignment: Tailored to Kay Beauty's unique identity. • Projected Outcomes: Heightened engagement, wider reach. • Customer Connection: Enhanced through interactive content. • Acknowledgment: Appreciation to Kay Beauty's team for insights and cooperation.

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