The Art Of Ooh Advertising And Its Impact On The Consumers

1. OOH advertising is a growing industry in India. According to a report by the Outdoor Advertising Association of India (OAAI), the industry is expected to grow at a rate of 15% per year. This growth is being driven by the increasing number of brands that are looking to build their presence in the country. The OOH advertising industry in India is also becoming more innovative. Digital displays and other forms of technology are being used to create more engaging and interactive ads. This is helping to keep the industry fresh and relevant, and it is providing new opportunities for advertisers and brands. OOH advertising is an important part of the advertising landscape in India. It is a highly effective way to reach consumers and build brand awareness. With the industry expected to grow at a rapid pace, we can expect to see more innovative and engaging OOH ads in the future. If you are looking to promote your product or service in India, OOH advertising is definitely worth considering. What is the impact of OOH Advertising on consumers? OOH advertising has a significant impact on consumers in India. Studies have shown that consumers are more likely to remember OOH ads than other types of advertising, such as TV commercials or print ads. This is because OOH ads are often placed in high-traffic areas where consumers are more likely to see them repeatedly. OOH advertising is also an effective way to target specific demographics. For example, transit advertising can be used to reach commuters, while digital displays in shopping malls can be used to target shoppers. There are several advertising agencies in India. If you are looking for a trusted partner in OOH then you should go for Laqshya Media Group. A company based out of Noida, India, Laqshya is a name to reckon with. In operation for more than two decades, the OOH company is one among the top advertising agencies in India.