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Everything about Google Adwords

With the help of this PPT File, you will get to know everything about Google Adwords, its factors and types of ads. For further details, you may visit the source:- https://poweradspy.com/blog/google-adwords/.

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Everything about Google Adwords

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  1. Everything About Google Adwords

  2. It is an online advertising service produced by Google to help marketers or businesses to reach their customers immediately. This online advertising service which allows to place search results for the website on a search engine results page (SERP) by paying for them. By using paid search online marketers or businesses can see instant results and it is not nearly as difficult to use as we think. What Is Google Adwords?

  3. Where your Ads can display? When you advertise with Google Ads, your ads can display on multiple areas over the web depending on how you target your ads, to whom you select to show them and the kinds of ads you create. • Places, where your ads will display over the webpage are as follows:- • Google Search Site • Google Search Partners • On websites where Customers visit • On Different Devices, etc.

  4. Adwords Auction Google AdWords works on an auction system which takes place every time a user makes keyword research. To Win the Google AdWords Auctions and want to see your Google advertisement display for the relevant keywords then you will need to optimize your Quality Score and the Bid Amount.

  5. Factors that affect the Quality Score & Bid Amount are as follows:- • The Relevance of Google Ads to Search Query • The Relevance of Google Keyword to Ad Group • The Relevance of Ads on Landing Pages • Click-Through-Rate of the Ads & Ads Group • Overall Account Performance

  6. Types of Ads in Google Adwords:-

  7. Search Ads When you search for something on Google, then the list of ads that display above the original list is called Search Ads.

  8. Display Ads While you are reading a post or watching a video on some random website, then you see ads in a lot of different places on the page. Such ads are called Display Ads.

  9. Shopping Ads This ad type extends traffic to the website and helps in generating quality leads as well as increasing conversion rate.

  10. For More Details Visit The Source:- https://www.poweradspy.com/blog/google-adwords/

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