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The New Meaning of Safety Consciousness in COVID Times syndicated study and report presents a comprehensive, semiotic decoding of how Safety is being rewired in the collective consciousness due to the Covid Pandemic. The cultural insights in this report can help marketers with developing positioning, communication and growth strategies for their brands.
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The New Meaning of Safety Consciousness in COVID Times NEW REPORT, OUT NOW! By, Leapfrog Strategy Consulting
Benefits of this Study: • A well-rounded and complete understanding of how Safety and Protection as concepts in culture are getting rewired due to the Pandemic. • Fresh insights that go beyond the obvious and familiar that traditional qual and quant research provide. • From this understanding, marketing teams can derive:a. Inspiration for campaign development for brands in the hygiene and safety spaceb. Insight into the subtleties and nuances that make safety communication effective or not.c. Ways to integrate safety/protection with other values and benefits that consumers want.d. Ways to evolve brand purpose to align with changing cultural codes and values of safety/protection
About Company Leapfrog Strategy Consulting is committed to client engagements that produce actionable solutions. We collaborate with our clients to create opportunities for brand growth, brand extension, and strengthened positioning. Contact Us to get the complete The New Meaning of Safety Consciousness in COVID Times report.