CLARKE WEBCAST NETWORK

1. CLARKE WEBCAST NETWORK

2. Production Manager: Christi Thompson • Graphic Designer: Heather Kloss • Illustrator: Roberto Marrero • Researcher: Pat Mitchley • Photographer: Steve Apel • Copywriter: Amber Loeffelholz • Copy Editor: The whole crew • Consultant: Gary Olsen

3. Tonight’s presentation Introduction: Fred Huseman Creative Design Team: Heather Kloss,Pat Mitchley, Roberto Marrero, Christi Thompson, Amber Loeffelholz Wrap-up: Steve Apel

4. Market • Primary • Secondary • Goals • Design a logo • Develop an ad • Build a website

5. Making of a Webcast, what do you need ? • Add a camera to video tape the event. • Add computers to take the video and convert for the webcast. • Add the Internet to get the global reach. • Put them all together and you have a live webcast.

6. Webcast Step-by-Step Diagram

7. What is Clarke Webcast? • Not a replacement to being in the audience. • Not a replacement for watching the event on television. • Includes everyone who could not attend in person. • A way to broadcast information globally that would be impossible to do through print, television, or radio.

8. Mastering the Content • Content: the most important element in the making of a Webcast. • Content consists of news and features, jokes, weather, sports scores, gossip, audio clips, cartoons, and more.

9. Webcast Success • Improved the webcast content based on user response. • Expanded all possibilities to utilize the latest technology in webcasting. • Based on alumni interest, target events with the highest response. • Our goal: Keeping the alumni involved as part of Clarke’s future.

10. The Four Basic Elements of Design • Line - Simplest of all the elements • Type - Power of the written word • Shape – Creator of cohesiveness • Texture – Conveying the message

11. The Five Principles of Structure • Balance – Creates the mood • Contrast – Impact appeal • Unity – Communicates the message through value and color • Value – Mood, movement, and direction • Color – Adds dimension

12. Making of a Logo • Idea No. 1 - Old TV with a picture of a world hooked to a mouse. Resembles old and new. • Idea No. 2 - World with antenna - connection around the world to Clarke. • Idea No. 3 - TV connected to the the world, resembles a ‘50s TV with an antenna.

13. Thumbnails and roughs for concept ideas of the Clarke Webcast team.

14. Finish the Logo • Font selected was Magneto resembled “George Jetson.” • An ellipse was used to enclose the word “Clarke” and was shaded with blue metallic and embossed to resemble a ‘50s Chevy.

15. Getting closer to the real deal….

16. Our Mission  video programs, sports, and events to participants across the globe both in real-time and on-demand. Attendees need only a PC equipped with a streaming media player, Internet connection and browser.  With this new technology the excitement and practicality of streaming media enhances relationships with former alumni classmates in a uniquely "alive" environment.   The commitment of Clarke College alumni constitutes the talents and great strengths possessed by each alumni member. The alumni of Clarke College serve as leaders in the community through many professions, and as a whole through the cultivation and enrichment of the human mind and spirit. To maintain effective communication and competitive edge, one of the newest business tools accessed on the internet today is streaming media. Clarke’s uses this tool through their Webcast network which allows Clarke to broadcast audio and This environment support reflects upon the efficient, quality, leading edge that can be provided to the alumni staff of Clarke College.Through our Webcast alum’s can stay tuned to the Alumni Association, Clarke News, Events, and upcoming alumni events through the advanced audio and visual effects. What’s New What’s New Alumni Classroom Cam Sports Contact Us MOVIE

17. Crusader Sports Check out our main feature.. Clarke College Crusader sports online! What’s New Alumni Classroom Cam Sports Sports Contact Us MOVIE

18. The top of the diamond, the idea Considering Line, Shape, Texture, and Type Add in other elements Rid design of the excess Philosophy The Diamond Process of Design

19. w w w. c l a r k e w e b c a s t .c o m Now graduating doesn’t mean you have to leave the memories behind forever. Just the homework.

20. AD The commitment of Clarke College alumni constitutes the talents and great strengths possessed by each alumni member. The alumni of Clarke serve as leaders in the community through many professions, and as a whole through the cultivation and enrichment of the human mind and spirit.To maintain effective communication and a competitive edge, one of the newest business tools accessed on the Internet today is streaming media. Clarke utilizes this tool through their Webcast Network that allows Clarke to broadcast audio, video programs, sports, and events to participants across the globe both in real-time and on-demand. Attendees need only a PC equipped with a streaming media player, Internet connection and browser. With this new technology the excitement and practicality of streaming media enhances relationships with former alumni classmates in a uniquely "alive" environment. By enabling you, the alum, the opportunity to connect with Clarke, you’ll never lose your school spirit. The alumni staff of Clarke is continuously working to keep you involved with Clarke. Be a part of Clarke’s future, as well as its past. Through our Webcast alum’s can stay tuned to the Alumni Association, Clarke News, and upcoming alumni events through the advanced audio and visual effects.

21. Target Marketing Tactics • External and Internal Publics • Young Alumni • Old Alumni • Business is Business • Contributions to the Community

22. Our Webcast Team