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Coalition „Ecoturismo Mediterraneo“ Project „Internazionalizzazione“

Coalition „Ecoturismo Mediterraneo“ Project „Internazionalizzazione“. Field visits & workshops in Sicily 10. - 14.03.2008. Nature T. Sustainable T. Ecoturismo: locale --- globale. Sustainable tourism criteria Ecotourism principles . Globo.

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Coalition „Ecoturismo Mediterraneo“ Project „Internazionalizzazione“

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  1. Coalition „Ecoturismo Mediterraneo“Project „Internazionalizzazione“ Field visits & workshops in Sicily 10. - 14.03.2008 Nature T. Sustainable T.

  2. Ecoturismo: locale --- globale • Sustainable tourism criteria • Ecotourism principles Globo • Agenda for a sustainable and competitive European Tourism Europa, Mediterraneo • European Charter STPA • VISIT indicators Destinazione • Certificazioni • TtE, … • CIP, … • servici marketing Operatori, Prodotti turistici

  3. Base 2008 International Sustainable Tourism Criteria International Eco-Tourism principles European indicators for destinations WTO pilot destinations Certificates for European tourism: global comparison International networks and initiatives: update Good practice examples: businesses, destinations, packages (ongoing) Innovation in Tourism: TLA handbook The coalition’s approach WORKSHOPS for businesses & administration • STC check list • Ecotourism self check • VISIT indicators: checklist • Field evaluation sheets • EU Eco-label • TraveLife • Austrian Ecolabel for packages (dev.) • recommendations • Information platform on sicily.destinet > base for creating a TLA on Ecotourism International conference Visits of destinations Internet: platform and promotion

  4. European Charter for Sustainable Tourism in Protected Areas = certificate for the implementation and operation of the management system (5 years) Diagnosis of the situation (indicators) Definition of objectives (indicators) Actions Training and capacity building Destination development Product development Promotion and marketing Monitoring (indicators) Networking & exchange Certification of destinations

  5. Pilot workshops in the territories of the coalition “Ecoturismo Mediterraneo” INSTRUMENTS FOR DESTINATIONS AND BUSINESSES • Field evaluation sheet • Situation analysis sheet • STC check list • Ecotourism self check • Destination Indicators • Recommendations: EU Eco-label, TraveLife • Internal information platform for the coalition (sicily.destinet) • Public promotion portal for the coalition (ecoturimomediteraneo.net)

  6. 1. Field evaluation sheets Com‘é da noi?

  7. 2. Situation Analysis Sheet Cosa abbiamo?

  8. 3. Sustainable Tourism Criteria Cosa vogliamo?

  9. Source: International Sustainable Tourism Criteria Initiative, www.sustainabletourismcriteria.org

  10. Visited territory/ sight: 4. „Ecotourism“ evaluation sheet Siamo pronti?

  11. 5. Destinazioni: VISIT Indicatori chiave per monitorare lo sviluppo sostenibile del turismo (como misurare?) Come misurare?

  12. 6. Recommendations Per operatori? The international Sustainable Tourism Criteria give guidance to the future The international TraveLife and Green Globe 21 – IES certificates include 2/3 of the STC requrements. TraveLife is available for all tourism services on a low budget base TraveLife is not a type I certificate with independent on-site audits For European tourism: the EU Eco-label in combination with Train to Eco-label is recommended to accommodation businesses for environmental sustainability TraveLife is recommended to all types of tourism services working together with tour operators Austrian Ecolabel for tour packages is recommended to tour operators, self declaration sheet is recommended to accommodation businesses

  13. 7. Internal information platform/ Ecotourism Tourism Learning Area (sicily.destinet) Cosa c‘è ? Tourism products 100+ Committed businesses, good practice examples Eco-Tourism STC, Eco-Tourism principles Instruments STC, indicators, guidelines 30+ Certificates 10+ Marketing services Events, visits, workshops Dates along the project Map viewer Coalition territory, Mediterranean Networks and initiatives 100+ decision makers in the coalition, networks, ... Local actors and businesses Conference Internal preparation  Public portal www.ecoturismomediterraneo.net public DestiNet portal

  14. Public portal www.ecoturismomediterraneo.net • Services: what to do to be presented on the public portal? • Registration with basic information and picture(s) • Declaration of interest to become an „eco-tourism service“ • Workshop participation, self check • Workshop (e.g. Train to Ecolabel) or passing online learning session • Self assessment (e.g. from „Austrian Ecolabel for travel packages“ or TraveLife „Sustainability“ self check), send results for internal registration • Publication as „ eco-tourism service candidate“ • Apply for a certificate and pass the certification procedure • Certification (e.g. EU Eco-label or other type 1 eco-certificate) • Promotion as „eco-tourism service“

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