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Helen M. Overland PodCamp Toronto, 2009

Increasing Audience Share Using Google Analytics. Helen M. Overland PodCamp Toronto, 2009. Increasing Audience Share Using Google Analytics. Today: Who Am I? Use Your Tools Find the Referring Page Better Track Social Media Traffic Actually Log In Sometimes.

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Helen M. Overland PodCamp Toronto, 2009

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  1. Increasing Audience Share Using Google Analytics Helen M. Overland PodCamp Toronto, 2009 Helen M. Overland | PodCamp Toronto 2009

  2. Increasing Audience Share Using Google Analytics • Today: • Who Am I? • Use Your Tools • Find the Referring Page • Better Track Social Media Traffic • Actually Log In Sometimes Helen M. Overland | PodCamp Toronto 2009

  3. Increasing Audience Share Using Google AnalyticsWho Am I? • Director, Search Engine Marketing with non~linear creations – www.nonlinearcreations.com • Online marketing projects with large well-known brands • Proven success: have used creative marketing to generate steady increases in sales on a limited 5% budget • Almost a decade of experience • Speaker at marketing conferences such as Search Engine Strategies and Search Marketing Expo Helen M. Overland | PodCamp Toronto 2009

  4. Increasing Audience Share Using Google Analytics Use Your Tools Know What’s In Your Toolbox! • On-site Search Tracking • Find out if you have usability barriers • See what content people want • Custom Filters • Visitor Segments • Custom Reports Helen M. Overland | PodCamp Toronto 2009

  5. Increasing Audience Share Using Google Analytics Use Your Tools Know What’s In Your Toolbox! Set up on-site search tracking: yoursite.com/index.php?q=test qis the search parameter Helen M. Overland | PodCamp Toronto 2009

  6. Increasing Audience Share Using Google AnalyticsUse Your Tools Know What’s In Your Toolbox! • On-site Search Tracking • Custom Filters • Exercise control over your data • Gain better insight into visitors • Visitor Segments • Custom Reports Helen M. Overland | PodCamp Toronto 2009

  7. Increasing Audience Share Using Google Analytics Use Your Tools Know What’s In Your Toolbox! • On-site Search Tracking • Custom Filters • Visitor Segments • Not all visitors behave the same • Find out how different segments behave • Custom Reports Helen M. Overland | PodCamp Toronto 2009

  8. Increasing Audience Share Using Google Analytics Use Your Tools Know What’s In Your Toolbox! • Visitor Segments Helen M. Overland | PodCamp Toronto 2009

  9. Increasing Audience Share Using Google Analytics Use Your Tools Know What’s In Your Toolbox! • On-site Search Tracking • Custom Filters • Visitor Segments • Custom Reports • Compile the information you need Helen M. Overland | PodCamp Toronto 2009

  10. Increasing Audience Share Using Google Analytics Use Your Tools Know What’s In Your Toolbox! • Custom Reports Helen M. Overland | PodCamp Toronto 2009

  11. Increasing Audience Share Using Google Analytics Finding the Referring Page • Default Google Analytics: Helen M. Overland | PodCamp Toronto 2009

  12. Increasing Audience Share Using Google Analytics Finding the Referring Page • Default Google Analytics: • The Information We Want: Helen M. Overland | PodCamp Toronto 2009

  13. Increasing Audience Share Using Google Analytics Finding the Referring Page How to Get Full Referring Page Information Step #1 – Create a new profile & add this filter: Helen M. Overland | PodCamp Toronto 2009

  14. Increasing Audience Share Using Google Analytics Finding the Referring Page How to Get Full Referring Page Information Step #2 – Create the following Custom Report: Helen M. Overland | PodCamp Toronto 2009

  15. Increasing Audience Share Using Google Analytics Finding the Referring Page How to Implement Full Referring Page Information Step #3 – Wait a few hours, then check your custom report: Helen M. Overland | PodCamp Toronto 2009

  16. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic Why? Track referrers more accurately – know where to spend your efforts Find out which services drive the most traffic Spend more time interacting with networks that work for you What to Track: • Twitter • Facebook • LinkedIn • Banner Ads • Email Links • Etc. Helen M. Overland | PodCamp Toronto 2009

  17. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic How to Implement Campaign Link Tagging Step #1 – Use the Google URL Tool to create the tracking link http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578 Helen M. Overland | PodCamp Toronto 2009

  18. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic How to Implement Campaign Link Tagging Step #2 – Send the link out Helen M. Overland | PodCamp Toronto 2009

  19. Increasing Audience Share Using Google Analytics Better Track Social Media Traffic How to Implement Campaign Link Tagging Step #3 – Wait a few hours, then check your campaigns Helen M. Overland | PodCamp Toronto 2009

  20. Increasing Audience Share Using Google Analytics Actually Log In Sometimes Analytics Data on a Server is Useless • Log in, Look at trends: • Total traffic • Referring sites, pages & campaigns • Popular content • Look at your segments • Above all, make a decision and DO SOMETHING Helen M. Overland | PodCamp Toronto 2009

  21. Increasing Audience Share Using Google Analytics Summary: • Use the tools available to locate problems and increase content your audience wants • Track the full referrer of pages to increase understanding of how people see your site • Track your outreach efforts to see what’s working and drop what’s not • Actually Use the Data to make an action plan Helen M. Overland | PodCamp Toronto 2009

  22. Thank You! Helen M. Overland helen@mssem.com nonlinearcreations.com MsSEM.com Follow Me: twitter.com/semlady Download this presentation after Monday, Feb 23rd at: cli.gs/analytics Helen M. Overland | PodCamp Toronto 2009

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