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The Destination Management Handbook John Dent, South West Tourism Paul Jeffries, Tourism South East Anthony Climpson, TMI TMI Annual Seminar, Eastbourne 2003. Destination Management Handbook - Work to Date. Originally a ‘Green’ Toolkit for Local Authorities Delivers ‘Time for Action’ actions
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The Destination Management HandbookJohn Dent, South West TourismPaul Jeffries, Tourism South EastAnthony Climpson, TMITMI Annual Seminar, Eastbourne 2003
Destination Management Handbook - Work to Date • Originally a ‘Green’ Toolkit for Local Authorities • Delivers ‘Time for Action’ actions • Aim to create a mainstream sustainability approach • TMI / ETC Partnership • Launched March 2003 by Kim Howells TMI Annual Seminar, Eastbourne, 8/10/03
Destination Management Handbook (a sustainable approach) • Explains & promotes destination management • Resource manual & tool kit • Contains many case studies & contacts • Promotes the VICE approach for tourism • Creates a national framework TMI Annual Seminar, Eastbourne, 8/10/03
Destination Management Handbook - Content • Four Stage Process: • 1. Destination Audit: • Economic Impact • Visitor Satisfaction • Community Attitudes • Carrying Capacities TMI Annual Seminar, Eastbourne, 8/10/03
Destination Management Handbook - Content • 2. Destination Planning: • Co-ordination within LAs • Partnerships • Land Use Planning • Visitor Management TMI Annual Seminar, Eastbourne, 8/10/03
Destination Management Handbook - Content • 3. Destination Development: • Quality, Training • Local Distinctiveness • E-business • Accessibility, Transport • Biodiversity, Waste, Payback • Sustainability Awards • Marketing TMI Annual Seminar, Eastbourne, 8/10/03
Destination Management Handbook - Content • Monitoring and Evaluation: • Benchmarking • Best Value TMI Annual Seminar, Eastbourne, 8/10/03
The handbook helps you: • Better understand & manage your destination • Conceive, create & deliver your strategy • Better understand & engage your stakeholders • Monitor your performance • Start it all over again! TMI Annual Seminar, Eastbourne, 8/10/03
The VICE Model TMI Annual Seminar, Eastbourne, 8/10/03
The VICE approach • welcomes, involves & satisfies Visitors • achieves a high quality & profitable Industry • engages & benefits host Communities • protects, reflects & enhances the local Environment TMI Annual Seminar, Eastbourne, 8/10/03
LOCAL SUB REGIONAL TMI Annual Seminar, Eastbourne, 8/10/03
The handbook’s Future • One stop reference & link to all existing UK sustainable tourism development guidance/good practice • To be the collective resource for continuous professional development in tourism management • Continue to collect and publish examples of good practice/case studies • Develop new sections on marketing, ICT, TIC’s and regional issues TMI Annual Seminar, Eastbourne, 8/10/03
The handbook’s Future (continued) • Develop an online support training package with educationalists • Link with the National Best Value Tourism Group to develop destination sustainability indicators • To provide a national framework for all destination management outputs • Help deliver new relationships between all destination, sub regional, regional & national stakeholders to provide a sustainable approach to all tourism in the UK. TMI Annual Seminar, Eastbourne, 8/10/03
Key Issues for Today • What do you think of the Handbook? • How can we further develop the content? • Role of TMI / Regions to develop and deliver the Handbook? • How do we resource further development? TMI Annual Seminar, Eastbourne, 8/10/03