1 / 7

Mann’s Sunny Shores® New Packaging System

Mann’s Sunny Shores® New Packaging System. Before. After. Master Colors Per Category Segment. Core Vegetables - BLUE. Slaws - PURPLE. Secondary “accent” color differentiates SKUs. Peas/Snacks - PINK. * Note: all SKUs not shown. Front Panel Communication Hierarchy.

LionelDale
Download Presentation

Mann’s Sunny Shores® New Packaging System

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mann’s Sunny Shores®New Packaging System Before After

  2. Master Colors Per Category Segment Core Vegetables - BLUE Slaws - PURPLE Secondary “accent” color differentiates SKUs Peas/Snacks - PINK * Note: all SKUs not shown

  3. Front Panel Communication Hierarchy Branding at center of package SKU description at top of bag. • Steam Technology • Still important to combat move to frozen food aisle. • Best and most convenient way to cook vegetables. • Putting a • “face with the place.” • On trend with consumers wanting to know more about where their food is coming from. • Research shows consumers trust family famers. Previous Packaging

  4. Back Panel Content Developed by Mann’s Consumer Affairs Specialist – driven by feedback from consumers and their frequently asked questions. Easy, one step steam cooking instructions. Mandatory nutrition labeling. • Putting a “face with the place” • Highlights sustainable growing practices. • On trend with today’s consumer values. Usage ideas – Consumers wanting more! Easy to find contact information.

  5. Two Pound Line “Veggie Lovers Size”

  6. Canadian Requirements Met Country of Origin in close proximity to Net Weight Statement Full translation to both French and Metric Measurements

  7. Who is Hungry Girl? Testing on Broccoli Cole Slaw, Rainbow Salad & Sweet Potatoes • Top selling Cookbook Author • The first Hungry Girl book launched April of 2008 and has sold over 500,000 copies. • The second book debuted in #1 spot on the New York Times Best Sellers List. It sold over 150,000 copies in the first 6 weeks. • Top Internet Food e-newsletter with over 800,000 daily subscribers • Collaborations with top brands such as: • Fiber One • General Mills (Yoplait, Progresso) • Con Agra (Egg Beaters) • Vitalicious • Weight Watchers • Yahoo • Baskin Robbins TV Appearances: The Today Show, QVC, Good Morning America, Tyra Banks, Extra, Mike & Juliet, Local TV Shows in 16 markets. Lisa and Hungry Girl were also on the front page of the Washington Post as well as featured in 25-40 additional newspapers nationwide.

More Related