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YouTube: Broadcast Yourself

YouTube: Broadcast Yourself. A Group Two Production. By: Dan Calamai Chris Murphy Fred Ludd Dave Gibson. YouTube Google Video. History of YouTube. Founded in February 2005 and officially launched in December 2005

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YouTube: Broadcast Yourself

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  1. YouTube: Broadcast Yourself A Group Two Production By: Dan Calamai Chris Murphy Fred Ludd Dave Gibson YouTube Google Video

  2. History of YouTube • Founded in February 2005 and officially launched in December 2005 • Consumer media company for the sharing, commenting, and viewing of original videos worldwide • Committed to providing the best consumer experience to watch, upload and share videos • Purchased by Google October 9, 2006 • YouTube still operates independently

  3. With YouTube, people can: • Upload, tag and share videos worldwide • Browse millions of original videos uploaded by community members • Find, join and create video groups to connect with people who have similar interests • Customize the experience by subscribing to member videos, saving favorites, and creating playlists • Integrate YouTube videos on websites using video embeds or APIs • Make videos public or private—users can elect to broadcast their videos publicly or share them privately with friends and family upon upload

  4. Features • Video Embedding • MySpace • Blogs • Other online sites • Public or Private Videos • Choose who you want to see your videos • Subscriptions • Select a favorite user and keep track of their newest uploads

  5. Online Advertising • Online market steadily rising • Consumers spending more time on Web • Shopping, Networking, Etc. • Companies shifting budget away from TV advertising and towards online video market • More opportunities for video sharing and advertising sites

  6. Video Sharing • Business and Personal usage • Business • Promote products • Advertise services • Personal • Share videos with friends and family • Promote yourself • Find products and services

  7. Demographics • Users 18-49 years old • Wide demographic • There is something for everyone • Over 70,000 video uploads daily • More than 100 million video streams a day • 60% of all videos watched online are viewed through YouTube

  8. Competition • Major Competitors: • MSN Video • Google Video • Yahoo • MySpace • YouTube has had the greatest overall rise in popularity between January and August of 2006

  9. YouTube vs. Google Video • Uploading • Free with YouTube profile • Advertisements • Banner Ads • Access • Categories and Tags • Videos are easily accessible • Appearance • Viewing page appears more visually stimulating • Uploading • Free with Google account • Advertisements • No ads • Access • Categories and Tags • Videos are easily accessible • Appearance • Viewing page is a bit outdated and very plain

  10. Major Differences • More advertising on YouTube’s page • Banner Ads • Other videos • Less “clicking” with YouTube • Comments listed on the same page • Related videos appear in a sidebar • YouTube has a more modern appearance • YouTube has a larger customer base

  11. How Useful Is YouTube? • Advertising and Promotion • Maximum exposure to various audiences • Cost effective • Usage is free • Communication and Networking • Share videos with friends and coworkers • Interact with users worldwide • Entertainment • Some videos are just for laughs

  12. Getting Started • Use any media device that can capture digital movies (No more than 10 minutes) • Camcorder, Digital Camera, Cell Phone • Copy the video onto a computer • Edit and save as a video file supported by YouTube (.AVI, .MOV, .MPG) • Signup for a free membership and create a profile • Begin uploading videos and creating tags for easy access

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