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A Case Study on Strategic Digital Marketing in the Aviation Industry

The company executed a rational marketing strategy to increase brand awareness and sales. The strategy included following channels and methods:<br>

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A Case Study on Strategic Digital Marketing in the Aviation Industry

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  1. A Case Study on Strategic Digital Marketing in the Aviation Industry For Boosting Brand Visibility and Resolving Low Sales Business : Aviation Sector Business Statement : The aviation company wanted to overcome its low sales and increase brand visibility while transitioning from the government to private sector. Impact : Increased ticket sales by 21% Execution Strategy : The company executed a rational marketing strategy to increase brand awareness and sales. The strategy included following channels and methods: 1) Rational Marketing: ● To address this issue, the company implemented a rational marketing strategy to increase brand awareness and sales.

  2. 2) Rebranding to Private Sector: ● The aviation company rebranded to a privately-owned airline for a new brand identity. 3) PR Activities for Awareness: ● PR activities were executed to spread awareness about the shift from government to private ownership. 4) Social Media for Visibility: ● Social media platforms were used to showcase the airline's services, staff, and facilities for increased brand visibility. 5) Listing on Booking Platforms: ● The airline was listed on booking platforms to increase sales. 6) Marketing Campaigns for Discounts and Offers: ● Digital Marketing campaigns like "FLY NON-STOP" and "CARRY MORE PAY LESS" provided discounts and offers to increase sales. Result : ● The executed strategy resulted in increased brand awareness by 51%. ● Increase in sales for the aviation company by 47%. ● A 21% Increase in ticket sales for the company after the marketing campaign. Tools & Techniques : ● Rebranded to modernize and differentiate from competitors. ● Enhanced reputation through PR and media coverage. ● Leveraged social media for audience engagement. ● Streamlined booking options for wider reach. ● Launched campaigns to raise awareness and drive conversions. ● Used analytics to measure impact and optimize campaigns. Budget : ● A rational marketing campaign of $19K meant led to the desired effect in the stipulated time frame.

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