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NZ Small Business PC Customer Campaign

NZ Small Business PC Customer Campaign Campaign Overview Building the opportunity Small Business Challenges Meeting Customer Needs Partner Opportunity Campaign Materials for Customer & Partner Campaign Media Schedule Microsoft- New Products Medium & Large Business Small Business

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NZ Small Business PC Customer Campaign

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  1. NZ Small Business PC Customer Campaign

  2. Campaign Overview • Building the opportunity • Small Business Challenges • Meeting Customer Needs • Partner Opportunity • Campaign Materials for Customer & Partner • Campaign Media Schedule

  3. Microsoft- New Products Medium & Large Business Small Business Consumer

  4. Small Business Challenges Every small business is unique, but there are a few core fundamental goals that apply to all businesses. To retain and continue to grow your current customer base, and to attract and follow up on potential customer leads To keep ahead of the competition by designing and delivering the best products and services and through high-level customer service- To reach customers with your business message and value through consistent, professional outreach and marketing materials And above all, to cut costs and increase revenues to become and remain profitable as a business. DeliveringExcellentCustomer Service Offering the Best Products and Services Presenting aProfessionalImage Being Profitable

  5. Meeting Customer Needs Doing Morewith Less Information at Risk Work more efficiently Backup and better protect data Stay Connected Market and Sell Working WhileAway From the Office Selling Productsand Services

  6. Work More Efficiently • Save time, stay organized • Instant Search across PC, network, E-mail, Outlook Instant Search • View tasks on the Outlook To-Do Bar • Get better results faster • Intuitive navigation and user interface • Task-relevant commands, Live Preview • Quick Styles, Office Art

  7. Backup and Better Protect Your Data • Protect important data • Schedule automatic backups of files • Revert to previous versions of your work • Windows CompletePC Backup • Keep your data safe • Better junk e-mail filtering • Anti-phishing technologies • Document password protection

  8. Market and Sell • Track customer information • Manage customer information in one place • Track sales leads and opportunities • Run marketing campaigns • Effective marketing • Create high-quality documents, presentations, and collateral • One-click fax and scan • Enhanced photos and graphics tools • Save Microsoft Office files as PDF or XPS

  9. Stay Connected • In the office networking • Connect to Windows Server™ or Windows Small Business Server domains • Share key customer information • Out of the office mobility • Remotely access information • Enhanced support for mobile devices • Share files with Windows Meeting Space

  10. Partner OpportunitiesSoftware, Hardware and Services 10

  11. Small Business PC - Better Results Objective: • Drive new Open Business Deals thru Microsoft Small Business Specialist Community & Breadth Partner • Shift small business mix to Windows Vista Business & Increase Microsoft Office penetration within segment • Raise awareness amongst partners of reasons to lead with Open Value Licensing Target Audience: • 5- 75 PC’s or 100 Employee’s Offer: A new “Small Business PC” with Office Small Business 2007 & Vista Business • Primary: Upgrade to Office SB 2007 & Vista Business for less than $3 per day plus get up to $100 towards deployment costs under Open Value Licensing • Secondary: Drive Office trial via download on MSNZ SB Website Execution: 19th February- 30th June, 2007 Partner: • MSNZ Partner Campaign Website • Thru-Partner Campaign Materials (PDF Flyer + Direct Mail) • Partner presentation deck Customer • Print Advertising thru Reseller News, NZ Business, Innovate Magazine & NBR • Campaign HTML Page www.microsoft.co.nz/betterresults • Customer A4 Flyer (printed copies available on request) • Radio Advertising Campaign (Auckland only)

  12. Thru Partner & to Partner Run your own campaigns to existing customers and prospective customers by leveraging Partner Ready; materials available via http://members.microsoft.com/partner/nz/betterresults • Thru Partner Direct Mail (Word 2003) • Thur Partner Flyer (PDF) • Top 10 Reasons to Sell • Campaign Sales Deck • Dedicated Campaign Website • Campaign Banner Ads

  13. Partner Website http://members.microsoft.com/partner/nz/betterresults

  14. Small Business – Direct to Customer 1. Print Advertising thru Reseller News, NZ Business, Innovate Magazine & NBR 2. Campaign Website www.microsoft.co.nz/betterresults 3. Customer A4 Flyer (customer events) 4. Radio Advertising Campaign (Auckland only) NB: Customer Website drives campaign leads thru to links thru to Microsoft Small Business Specialists

  15. Customer Campaign Media Schedule

  16. Windows Vista Features Per Edition

  17. 2007 Microsoft Office Suites

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