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Oracle Demantra’s Solution Solution Components Shankar Saikia Sales Consultant

Oracle Demantra’s Solution Solution Components Shankar Saikia Sales Consultant. Topics. Solution Overview How does it help my business ? Components What does each do ?. Plan for Demand. Understand Demand. Real-Time Sales and Operations Planning. Trade Promotion Management. Demand

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Oracle Demantra’s Solution Solution Components Shankar Saikia Sales Consultant

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  1. OracleDemantra’s SolutionSolution ComponentsShankar SaikiaSales Consultant

  2. Topics • Solution Overview • How does it help my business ? • Components • What does each do?

  3. Plan for Demand Understand Demand Real-Time Sales and Operations Planning Trade Promotion Management Demand Management Business Process Platform Shape Demand Respond to Demand Demantra’s End-to-End Solution

  4. Oracle Demantra Demand Management • Statistical forecasting • Causal factors • New product introduction • Reporting & analysis • Collaboration Platform - alerts & exceptions • Unlimited Hierarchies, Dimensions, Levels and Attributes • Mixed/Multiple Demand Signals

  5. Measure Performance Forecast Accuracy

  6. Oracle Demantra DM Real-Time Sales and Operations Planning • Offline Capabilities • Oracle Demantra anywhere – pure html view • Fpos/Fsum – Supply Chain functions in Series • Bayesian Collaboration* • Dynamic Open Link to Excel and other BI tools • Consensus Planning • CPFR®

  7. Collaborative Portal Integrated, Configurable KPI’s Advanced Worksheet tools Real-time Alerts, Exceptions & Workflow messages

  8. Oracle Demantra Advanced Forecasting and Demand Modeling Advanced Statistical Engine Capability and Reporting • Computation and Display of Individual causal contribution • Impact Analysis of events • Cross-correlative Analysis • Attribute based forecasting • Promotion/Sales Calendarization • Nodal Tuning • Unlimited Causals • NPI - Shape modeling and alignment • Additional and improved forecasting models • Advanced reporting (Gantt charts for Deals, Trade, Promo, Price breaks etc.)

  9. Mean Absolute Percentage Error SKU Bayesian-Markov Modeling vs. Best Fit Approaches Source: Demantra CPG customer

  10. Oracle Demantra Predictive Trade Planning • Create/Copy and Plan promotions • Compute and display decomposition of lifts, halo and cannibalization effects • Analyze &display promotion effectiveness • Statistically calculate baseline forecast • Do scenario evaluation against profitability, quota, and allocated budget

  11. Oracle Demantra Trade Promotion Optimization • Suggest optimum promotions to maximize ROI, Volumes or Revenue based on constraints and goals

  12. Oracle Demantra Deductions and Settlements Management • Reconcile deductions and payments with proof of performance from your customer (retailer) per promotion terms • Administrate reconciliation of settlements

  13. Solution Comparisons

  14. VTech is a global provider of corded and cordless, telephones, electronic learning products and contract manufacturing services Challenge Improve service levels and on-shelf availability with big box retailers in order to increase revenues, while keeping inventory levels and minimizing logistics costs Strategy Implement a consumer driven planning process with retailers to reach a one-number plan using POS data and retailer merchandising schedules Solution Real-time Sales & Operations planning Results Rapid time-to-benefit with implementation in 90 days Increased order fill rate from 55% to over 95% Increased inventory turns from 3x to 6x per year Reduced retail compliance fines by 85% Reduced logistics costs by 65% Reduced price protection claims by 40% Vtech

  15. Demantra’s Customers Consumer Durables Consumer Packaged Goods Medical Devices Quick Serve Restaurants Media & Entertainment

  16. Summary • 6 components in solution • Demand/Sales Forecasting • Trade Promotions Management

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