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DIGITAL MARKETING INSTITUTE IN BTM

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.

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DIGITAL MARKETING INSTITUTE IN BTM

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  1. 11 SEO TRENDS EVERY MARKETER SHOULD KNOW IN 2024 www.nidmindia.com

  2. Today's Agenda 1. FEATURED SNIPPETS WILL GAIN MOREIMPORTANCE Featured snippets are excerpts of text that show up at the top of search results. These snippets get pulled automatically from pages in Google’s index to provide quick answers to users’ search terms. Any Google search results that appear this way are featured snippets. They answer users’ queries with a short sentence or paragraph. www.nidmindia.com

  3. 2. Core Web Vitals Google disclosed three latest metrics, termed Core Web Vitals─a page metric for evaluating the kind of experience users would encounter when they visit your website. For this, Google will look at your web pages’ loading, interactivity, and visual stability to determine your site’s page experience for better web browsing. www.nidmindia.com

  4. 3. GOOGLE BERT MODEL Google’s Bidirectional Encoder Representations from Transformers (BERT) is Google’s most significant update since Rankbrain. Its purpose is to understand search intent through natural language processing (NLP) using machine learning(ML) or Transformer.The Transformer is a mechanism that learns contextual correlations between words in a text by instantly reading the entire chain of words. It is in contrast to the directional models that read texts consecutively to understand the context. www.nidmindia.com

  5. 4. TESTING AND IMPROVINGUSER EXPERIENCE IS VITAL Google’s primary goal is to improve user experience (UX) on all platforms. For this, UX influences SEO ranking via different engagemPReOntFmESeStrIiOcsNtAhLatTEGAooMgle uses based on its algorithms. These metrics are crucial since they let search engine crawlers see how visitors interact with your web pages.This KPI (UX) objective is to guarantee user satisfaction through easy accessibility, usability, and efficiency when using your website. And because UX is now a Google ranking factor, it’s essential to prioritize testing to improve your site user experience. It helps boost your SEO strategy. www.nidmindia.com

  6. 5. LOCAL SEO Local SEO has become more prevalent because more consumers are searching for products or services in their locale. If you entera search on Google for a service near you, you will see more than enough results.Hence, local business owners are devising new SEO strategies to beat the competition. I searched for “Ford auto shop near me” and got over 2.8 billion results for this illustration. www.nidmindia.com

  7. 6. THE E-A-T CONCEPT The expertise, authoritativeness, and trustworthiness (E-A-T) concept are essential in SEO. E-A-T is a vital part of Google algorithms, with the search engine intending to support only websites it finds trustworthy. E-A-T is part of Google's algorithm and baked into Google's Search Quality Evaluator Guidelines. Even Google says that E-A-T is “very important.” If you're an SEO professional, you've probably heard a lot about E-A-T over the past few years. www.nidmindia.com

  8. 7. MOBILE- FRIENDLY WEBSITES Before the rollout of Google’s mobile-first indexing strategy, the company made several updates, including mobile-friendly, which became one of SEO’s ranking factors. These measures revealed Google’s preference for mobile-friendly websites. That’s understood since more people access the internet via mobile devices. According toresearch, mobile devices (excluding tablets) account for 54.8% of website traffic globally. Thus, mobile-first indexing and the enforcement of mobile- friendly sites became crucial elements for SEO successes. These shifts put mobile in the most vital position for the standard of indexing your site and SEO ranking. www.nidmindia.com

  9. 8. INFORMATIVE QUALITY CONTENT In section-3, I noted that Google BERT filters content materials in the Google index to pick the most appropriate content for a user’s search query. The software does that because it understands the search intentㅡthe motive behind the search. It reveals that your pages will not appear on SERPs if your blog content does not satisfy a user’s search query. Also, considering that content fuels all marketing channels, your posts must be informative to attract the right audience. www.nidmindia.com

  10. 9.VOICE SEARCH SEO WILL BE ACRUCIAL FACTOR Why is voice search SEO a critical element for consideration? That’s because over 43% of online consumers make purchases through voice-enabled devices. And almost 60% of shoppers find local businesses using voice search. Also, given that sales of voice-enabled devices will inevitably surpass tablets, the need to optimize your business website for voice search is more crucial now than ever before. www.nidmindia.com

  11. 10. VIDEO CONTENT MARKETING WILL KEEP TRENDING Video content marketing is vital for SEO and broader digital marketing successes. Research proves that video content can increase time on page meaningfully and explode your online visibility.These figures indicate the power of video marketing and its impact on SEO. The more engagements (views, shares, likes, and comments) your video gets increases your chances to rank higher on search results. www.nidmindia.com

  12. 11. LINK BUILDING FOR SEO SEO LINK-BUILDING STRATEGY HAS BEEN AROUND FOR THE LONGEST,AND THE TREND IS NOT SHOWING ANY SIGNS OF DECELERATION. INSTEAD,IT REMAINS A TIMELESS SEARCH ENGINE OPTIMIZATION TECHNIQUE FOR FIRST-PAGE RANKING. INDEED, ONE OF THE CONSIDERATIONS FOR IMPROVING EAT, AS MENTIONED ABOVE,ISBUILDINGQUALITYLINKS. www.nidmindia.com

  13. PHONE NUMBER EMAIL ADDRESS WEBSITE +919611361147 nidmindia@gmail.com https://nidmindia.com/ • THANK YOU • FOR YOUR ATTENTION

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