Deploying IP Convergence in Retail

1. Deploying IP Convergence in Retail

2. Mobility Flexibility Security Responsiveness Mitel Solutions for Retail Mitel advanced communications enable retailers to • improve responsiveness and customer service • reduce communications costs • enhance employee productivity

3. Tele-worker solutions for home office enable Area Managers to stay in contact wherever they are • Audio & video conferencing at the push of a button & “Video visits” to stores to resolve merchandising issues Mobility Flexibility Security Responsiveness Collaboration at Head Office and across the Chain Maximise limited space at head office Improve collaboration for staff across the chain • Hot-desking at head office & in stores - move to a new desk, or office and make it your own • Web-set & PDA phones provide access to mission-critical business information

4. Multimedia contact centre increases store hours and customer loyalty - answering customer queries in-store, on-line by phone or fax. • Mobility enables staff to respond immediately to customer enquiries on stock and speed up check-out • PDA phones & Web-enabled sets enable warehouse managers to check inventory information without the need to access a PC Mobility Flexibility Security Responsiveness Accelerate Responsiveness Accelerating customer responsiveness

5. High-quality, real-time digital video recording and alarm monitoring enables security staff to monitor and manage all premises locally or remotely • Integrated Video and PoS transaction data speed up the identification of fraudulent transactions and reduce shrinkage Mobility Flexibility Security Responsiveness Improve Security Secure voice and data access to information from anywhere in the warehouse Reducing shrinkage in store

6. Mobility Flexibility Security Responsiveness Reducing Communication Costs • Cut costly public network charges across the chain by between 10 & 25% • Eliminate monthly conference call fees • Reduce cabling & management costs in store re-fits - Save an average of 25-35% on cabling costs • Centralise, automate & remotely manage network - Realise up to 80% man-hour savings • Integrate with your existing network and evolve communications to meet different store & business needs

7. Multimedia Contact Center Unified Messaging Security IP Appliances Voicemail SX-2000 Same Call Control Same Appliances Same Applications 500+ telephony features Call Center Your Assistant Mobility Flexibility Security Responsiveness Mitel’s Convergence Portfolio

8. Mobility Flexibility Intelligent Evolution Security Responsiveness Intelligent Evolution Convergence Integration Inter-operability

9. “At CompUSA the deployment of IP telephony is critical to our five-year plan of implementing a leading edge, highly distributed enterprise network. Mitel Networks and Five Star Telecom provided a solution with the high availability and broad functionality we needed to optimize communications within our operating environment.”— Ken Monroe, Director of IT Communications and Support Services, CompUSA. “Through working with Mitel Networks and Prime Business Solutions, we have the ability to deploy a solution that reduces operating costs while improving network efficiency and scalability.” — Andrew Darley, Network Infrastructure Manager, House of Fraser “By proposing an attractive solution and realising our need to build an efficient and evolutionary telephony infrastructure in France, Mitel and AMEC SPIE Communications succeeded in convincing Auchan that they were the best consortium to lead this project.” — Jérôme Galerne, Project Manager for Auchan Mobility Flexibility Security Responsiveness Retail Credentials

10. “IP-based telephony has reached the right level of resilience for retailers” – Stuart Senior , IT Director, Marks & Spencer (Quoted in Retail Week - 9 Jan 2004) As part of the de-centralisation to five locations, Marks & Spencer is installing fast local area networks (LAN), wireless connectivity, a virtual private network and voice over IP (VoIP). Trials of a Symbol wireless LAN and Mitel VoIP at its IT department in Stockley Park have already highlighted the benefits of wireless working.”Computing - 24.03.04 “DIY retail chain B&Q is installing an IP network that will cut communications costs. The company plans to implement an integrated voice and data network across its 320 UK stores over the next 18 months, as part of a refurbishment programme. B&Q is using Mitel’ Networks 3300 Integrated Communications Platform, as well as wireless local area networking from Symbol.”Computing - 11.03.04 Mobility Flexibility Security Responsiveness Retail Credentials

11. Charlotte Russe Viglen (Lunn Poly) Mobility Flexibility Security Responsiveness Mitel’s Global Experience

12. CompUSA Situation: • Needed to improve inter-store communication and lower long-distance call charges Solution: • Integrated communications platform & 50 IP telephones in each store. Voice mail for service teams and hunt groups for support technicians, multi-line calling and paging for sales Benefits: • Estimated $2.7M saving over 5 years in inter-store calls • Central update and maintenance of voice & data network • $30,000 per store cost reduction through voice over LAN & reduced cabling costs

13. Mobility Flexibility Security Responsiveness Mitel Solutions for Retail Mitel advanced communications enable retailers to • improve responsiveness and customer service • reduce communications costs • enhance employee productivity