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Going Beyond Google

Going Beyond Google. Marydee Ojala Editor, ONLINE: The Leading Magazine for Information Professionals. Agenda. Googlization of Online Other Web Search Engines Search Syntax Compare with Traditional Online What We Can Expect in the Future. What Does Online Mean.

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Going Beyond Google

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  1. Going Beyond Google Marydee Ojala Editor, ONLINE: The Leading Magazine for Information Professionals DFID 2006

  2. Agenda • Googlization of Online • Other Web Search Engines • Search Syntax • Compare with Traditional Online • What We Can Expect in the Future DFID 2006

  3. What Does Online Mean • Librarians were the early adopters of online technology • “Our” online predates the Internet and the personal computer • So why don’t our users know about our online search skills? • We have got to show we’re better than Google DFID 2006

  4. Out Googling • We need to Out Google Google • Prove our worth • Make libraries, information centers, and information professionals relevant both in reality and in the eyes of our users and those who fund us DFID 2006

  5. Googlization of Online • Online = Search = Google • John Battelle’s book • But search engines don’t do what libraries do DFID 2006

  6. Into the GYM • Google • Still the most popular search engine • Yahoo! • Gaining on Google • MSN (now Live Search) • Love them or hate them, it’s Microsoft DFID 2006

  7. Important Alternatives • Ask (Jeeves retired) • Now owned by Barry Diller (IAC) • Exalead • Developed in France, now has US office • A9 • Part of Amazon • Gigablast • Added blog search DFID 2006

  8. Whatever Happened To.. • AltaVista • AllTheWeb • WiseNut • Teoma • Northern Light DFID 2006

  9. Non-English Search Engines • Search Engine Colossus • Canadian • Last checked in March 2006 • http://www.searchenginecolossus.com/ • Phil Bradley • British • Last checked in August 2005 • http://www.philb.com/countryse.htm DFID 2006

  10. Vertical Search Engines • FirstGov.gov • Answers.com • Scopus.com, Scirus.com • Topix.net • Oodle.com • GlobalSpec.com • GYM verticals DFID 2006

  11. Metasearch Engines • Vivisimo (now Clusty.com) • Cluster technology • Creating verticals • Dogpile • Infospace • GYMA • Mamma.com • Trovando.it DFID 2006

  12. Vertical Metasearch Engines • Kayak • Clusty DFID 2006

  13. Visual Search • Groxis’ Grokker • EBSCO • Kartoo • Touchgraph DFID 2006

  14. Search Syntax • Implied Boolean AND • OR • Minus sign for NOT • Exact phrase • NEAR • Intervening words • Prefixes DFID 2006

  15. Field Searching • Advanced search boxes • Look at syntax and put into search box • Limitations to field searching DFID 2006

  16. Going Beyond Google At Google • Advanced search • Tabs (only they aren’t tabs anymore) • Clicking on More • Synonym feature not working properly • Link feature not robust DFID 2006

  17. DFID 2006

  18. Going Beyond Google with Other Search Engines • Each search engine has a different database • Good ways to compare: • Twingine.com • Jux2.com • Thumbshots (ranking.thumbshots.com) • Not everything is on the Internet • Not everything can be found via Web search engines DFID 2006

  19. What Else Web Search Engines Do • Localization (competition with Yellow Pages?) • Personalization (does this work for libraries?) • Numeric (calculations, U.S. phone numbers) • Shortcuts (flights, package tracking) DFID 2006

  20. More Offerings from Search Engines • Doodles & Jokes (particularly Google, but Yahoo has a sense of humor) • News, Alerting (Yahoo, Google) • Books (find in a library) (Google, Yahoo) • Scholarly Literature (Google, MSN) DFID 2006

  21. Search Engine or Portal? • Yahoo Finance • Google Finance DFID 2006

  22. Web Search or Sources • Sometimes it’s better to go to a specific source than to do a Web search • InvestorWords versus define: DFID 2006

  23. Going Beyond Web Search • The hidden Web is not as hidden as it used to be • Lots more formats than HTML • Moving into blogs, audio, video, images DFID 2006

  24. Blogs • Personal opinions, diaries, essays, news analysis • Blog search engines: • Technorati, Ice Rocket • Blogger, Bloglines • Added to Yahoo News Search, then removed • No search engine is complete DFID 2006

  25. Tags • User-supplied “indexing” • Folksonomies • Can be easily searched at Technorati • Inconsistent, uncontrolled DFID 2006

  26. Podcasts • Listening in to information • Podcast search engines: • Podzinger (BBN), Podscope (TVEyes), Singingfish, Podcastalley • How do they search? • Often better to go directly to the source DFID 2006

  27. Video Search • Google and Yahoo are experimenting with video (YouTube acquisition) • Letting users upload their own • Social networking model at other sites • Singingfish • Blinkx • How they search: metadata or speech recognition DFID 2006

  28. Search Engine Optimization • Manipulating search results • Organic • How does this affect search results • How do paid search results display • Do end users understand DFID 2006

  29. Traditional Online Search Engines • EBSCOhost • ProQuest • Factiva • Nexis • Dialog DFID 2006

  30. EBSCOhost • Visualization • Clustering DFID 2006

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  34. Factiva • Tag clouds • Graphs DFID 2006

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  41. Online 2.0? Or 3.0? • How are traditional engines evolving? • Clustered results • Visualization, “delisting” • Making data work harder • Ending “siloization” DFID 2006

  42. The Future • Is always hard to predict • Will Google continue to be synonymous with search? • Will Yahoo! catch up? • Will Ask join the gym? • Where do libraries and librarians fit? DFID 2006

  43. DFID 2006

  44. OR DFID 2006

  45. DFID 2006

  46. Contact Details • Marydee Ojala • marydee@xmission.com • www.onlinemag.net DFID 2006

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