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Digital marketing course article ppt

School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

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Digital marketing course article ppt

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  1. Digital marketing course School of internet marketing pcmcpune

  2. Digital marketing • Digitalmarketing • is product or services using digital technology mainly on the internet but also including mobile phones display advertising and any other digital media.

  3. Search engine optimization • What are search engine and Basic • How search engine work • White hat SEO • Black hat SEO • What is a website • How to register website • Hosting of site • What is SSL • What is URL sub domain and domain • What is keyword • Type of keyword • Introduction keyword planner tool • Keyword research and analysis • What is keyword density • Google sandbox effect • What is SERP

  4. On page Optimization • HTML Basics • Meta tag optimization • Title Tag, Description Tag • Indexing status and crawling status • Keyword proximity • What is keyword mapping • Image optimization • Creating/uploading XML&HTML sitemap • Content optimization • Head tagging • What is PA/ DA

  5. 404 error redirect • 301/302 redirection • Canonical links • URL structure and renaming • Anchor text • Pre/post-website analysis • Some SEO tools& plug-ins ,competitive analysis • Creating/uploading Google search console code • Google search console in depth • Introduction to word press • Word press basics blogging website

  6. Off page optimization • Introduction to off page • Type of link • Inbound link and out bound link • Internal link /external link • No follow link /do follow link/reciprocal link • Search engine submission • Directory submission

  7. Social bookmarking releases submission • Article &press releases submission • PPT &PDF submission • Q/A& forum link building • Comment blog posting • Image submission

  8. Thank You

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