Trade Shows Promotions

1. Trade Shows Promotions • In addition to protecting the financial interests of your members from the possibility of cancellation, we understand that trade show organizers need to: • increase early registration by exhibitors and attendees • retain and attract sponsorship dollars • drive traffic on the show floor • MIMS has insured marketing programs that enhance offers to show sponsors / exhibitors and attendees, both at registration time and on the show floor.

2. Trade Show PromotionsEarly Registration • MIMS International has some exciting alternatives to the traditional “early bird discount.” • Early Bird Promotions generate incremental revenue to trade show organizers by allowing them to get a full price for every registrant and spend only the cost of the promotion. • The basic premise is as follows: All attendees who register by the early registration deadline receive an X% rebate of their show registration fees if a predetermined event happens during the show. Below are some examples: • If the city in which the show is being held receives more than X amount of rain during the three days of the show, then all early registrants will receive a 50% rebate of their registration fee. • If a PGA golfer shoots a 59 at a PGA event the week prior to the show, all early registrants will receive a 50% rebate of their registration fee.

3. $100 Winner! Trade Show Promotions Attendance and Sponsorship • MIMS Flip Out game can be branded, insured and offered as a product to your members. • The game could be attached to any member web site. • After a confirmed online registration, the registrant is given the opportunity to play the game and win a refund of their registration fee.

4. $100 Winner! Trade Show Promotions Attendance and Sponsorship • The player selects 2 of the 100 squares on the grid. • If the squares match, he/she wins the prize uncovered. • Grand prize limits of up to $100,000 are available • Game could increase revenue by serving as an alternative to the early bird discount… Normal early bird discount - $200/person Cost of the game - $50/person Savings to MPI member - $150/person

5. $100 Winner! Trade Show Promotions Attendance and Sponsorship • You can offer the game to sponsors as a way to increase the value of their sponsorship, thus justifying higher sponsorship fees • The sponsor-branded game board could be projected on a screen during a lunch or cocktail party, generating additional exposure for and excitement around the sponsor.

6. Trade Show Promotions Hall and Booth Traffic Golf Simulator • Conduct business on the golf course by bringing a world famous PGA golf course to your next show or special event. • A state-of-the-art golf simulator will attract and entertain the targeted audience as they swing real clubs and hit real golf balls exactly as they would outdoors. • Attendees have a chance to win daily skill prizes and even a new car or $35,000 for making a Hole-in-One. • Grand Prize is fully insured. Exhibitor/sponsor would have no financial obligation to pay the prize if it is won. Promotional Partner

7. Trade Show Promotions Hall and Booth Traffic Grand Prize Wheel • Bring the thrill and excitement of Las Vegas or a Game Show to the tradeshow floor. • The Grand Prize Wheel can provide the big promotion sponsors and exhibitors you are looking for. • The wheel has 16 winning spots. Land on the designed spot and all four wheels on the "Wheels of Fortune" for a chance to win a new car or $35,000 in cash. • Grand Prize is fully insured. Exhibitor/sponsor would have no financial obligation to pay the prize if it is won. Promotional Partner

8. Trade Show Promotions Hall and Booth Traffic Grand Prize Roll • Drive booth traffic by giving selected visitors the opportunity to roll dice to get a specific outcome and win prizes up to $50,000. • Sponsor can select the number of dice (between 5-8). • You may choose standard numbered dice or have one side of each die printed with a letter or client logo Promotional Partner