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RETAIL TRADE PROMOTIONS

RETAIL TRADE PROMOTIONS. FY18. Returning Partnerships 15 New Partners 8 Total Stores 7115. Returning Jewel-Osco [ 185 stores ] H.E.B. [ 235 stores ] Publix [ 1,192 stores ] DeMoulas Market [65 stores] Basket [ 76 stores ] Kroger [ 2,782 stores ]

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RETAIL TRADE PROMOTIONS

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  1. RETAIL TRADE PROMOTIONS FY18

  2. Returning Partnerships 15 New Partners 8 Total Stores 7115 • Returning • Jewel-Osco [ 185 stores ] • H.E.B. [ 235 stores ] • Publix [ 1,192 stores ] • DeMoulas Market [65 stores]Basket [ 76 stores ] • Kroger [ 2,782 stores ] • Giant Eagle [ 235 stores ] • Hy-Vee [ 185 stores ] • Lunds & Byerlys [ 26 stores (QFC) [ 63 stores ] • Earth Fare [ 46 stores ] • Central Market [ 9 stores ] • King Soopers [ 147 stores ] • Meijer [ 242 stores ] • Albertons/Safeway [ 162 stores ] • Heinen’s [ 22 stores ] • New • Amazon [ online ] • Blue Apron [ online ] • Dierbergs Markets [ 25 stores ] • Costco [ 514 clubs ] • Save-On-Foods Canada [ 162 stores ] • Mariano’s [ 35 stores ] • SAM’s Club [ 655 stores ] • Whole Foods [ 52 stores ]

  3. UPCOMING RETAIL TRADE PROMOTIONS FY19 • PCC Community Markets • QFC • Walmart • Whole Foods (pending) • Wal Mart • Target

  4. NATIONAL SEAFOOD MONTH FY19

  5. ‘RAISE A GLASS TO THE WILD’ • Consumer sweepstakes: Enter to win a cruise for two to Alaska • Consumer offers: • Alaska seafood & Villa Maria digital coupons [ Ibotta ] • Kona mail-in rebate • Instant redeemable coupon

  6. ‘RAISE A GLASS TO THE WILD’

  7. INMAR LOYALTY PROGRAM • Digital coupon promotions • within retailer loyalty programs • Beginning in October, $2 off: • Frozen salmon • Cod fillets • Halibut fillets • Retailer accounts • Hy-Vee • Publix • Lowe’s Foods • Lucky Supermarket, Schnuck’s • SuperValu • Kroger • Meijer • Sprouts • Harris Teeter

  8. RETAILER CO-OP PROMOTIONS Targeted Accounts (bold are confirmed participants): • Publix • Kroger(select divisions) • Albertsons/Safeway (select divisions) • Bashas’ • Fresh Market • Giant Food Stores • Giant Eagle • Haggen • Hannafords • Harris Teeter • H.E.B. • Hy-Vee • Ingles • Lowes • Lucky's • Meijer • Raley's • Randalls • Roundy's • Schnuck's • Smart & Final • Spartan Nash • Stater Brothers • Sprouts • Thriftway Stores of Washington • Weis Markets • Wegman's • Whole Foods (Midwest/California) • Winco

  9. RETAILER CO-OP PROMOTIONS • Publix Aprons Meal program with Kona4K chef demos will occur at 1,085 stores featuring frozen Alaska sockeye salmon, alongside beer tastings that Kona will be conducting (10/18-10/21). • Pavilions • 26 SoCal stores • Service cases - Multiple Alaska seafood species promoted in an Alaska section • Ads on Alaska seafood every week in October • Signage displayed on top of and inside the seafood cases

  10. RETAILER TRADE PROMOTIONS Sprouts HEB

  11. RETAILER TRADE PROMOTIONS Publix Publix

  12. RETAILER TRADE PROMOTIONS Wal Mart Pavilions

  13. KROGER LITTLE CLINIC WELLNESS FESTIVALS • 7 Midwest Divisions • Customer educational booklet featuring Alaska cod, salmon & pollock • 200 locations • personal dietitian shopping sessions

  14. IHEART MEDIA • Geo-fenced advertising • Ghee-Seared Alaska Salmon • Ibotta offer • :15 Alaska seafood sustainability video • Target markets: • CO: King Soopers, WalMart, Sprouts, Target, Whole foods • NC: Publix, Harris Teeter, WalMart, Target, Whole Foods • GA: Publix, Kroger, WalMart, Target, Whole Foods

  15. FEXY MEDIA: SERIOUS EATS • 8 new recipes • On-trend ingredients • Targeting super consumers

  16. THANK YOU

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