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Muscat Press & Publishing House (SAOC) MPPH Presentation Changing Media Trends in Oman The Print medium is the most dominant in the country, with an annual spend of RO. 31 million which constitutes over 60% of the total spend. Today LAMPPOSTS ELECTRONIC SIGNS BILLBOARDS MOBILEVANS
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Muscat Press & Publishing House (SAOC) MPPH Presentation
Changing Media Trends in Oman The Print medium is the most dominant in the country, with an annual spend of RO. 31 million which constitutes over 60% of the total spend.
Today LAMPPOSTS ELECTRONIC SIGNS BILLBOARDS MOBILEVANS SIGNS CINEMA HALL WOMEN UNIPOLE Outdoor MUPIS MEN Cinema CINEPLEX CONSUMER BUSINESS VIDEOS SATELLITE 2009 MAGAZINES PRINT TV CABLE NEWSPAPERS ENCRYPTED CHANNELS LOCAL LOCAL Home Shopping REGIONAL NEW MEDIA Radio SUPPLEMENTS MMS COLOR PAGES MOBILE COLOR PAGES WEB Internet GOVERNMENT COMMERCIAL REGIONAL SMS
The dominant Media Player in the country Started in 1974, Muscat Press & Publishing House has grown to be the single largest and only integrated Publishing Group in the country.
Muscat Press & Publishing House (SAOC) • Has made a landmark achievement in the field of print journalism in the past three decades. • Has established itself as a trusted household name in the Sultanate. • MPPH has now diversified and gained impetus in more than one field like publishing, printing, distribution, events, advertising & IT.
Muscat Press & Publishing House Independent Profit Centre Printing solutions for most of the newspapers Commercial Printing Special publications for Ministries Times of Oman Al Shabiba The Week Al Esbouah AZZAMN Thursday, H! Al Youm AL Sabe FACES
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Established in 1975, Times of Oman is a leading publication, which has pioneered its way to being a quality newspaper and an integral part of the Omani media. • Target - Widely read by all decision makers, and the target audience comprises of Expatriates, Omani Executives and the Business Community of Oman. • It comes out with regular supplements covering issues from various fields. • Times Business (Daily) • Times Sports (Daily) • Times Leisure (Daily) • Daily Guide - Tabloid Classified (Daily) • ICE Times - every Monday • ET - every Wednesday • Thursday Magazine - every Thursday No. 1 English Daily in the Country
Established in 1993, Al Shabiba is the fastest growing Arabic Daily in the Sultanate, bringing to you the latest every morning, breaking news & views in and around in the country as well as International stories making headlines. • Target - Positioned as a newspaper for Tomorrow’s Generation, thus focusing on the major population of the youth in Oman, in an age group of 15-39. It also focuses on the Arab expatriates staying in the Sultanate. • Special Supplements include the following topics which are covered extensively - • Education • IT & Telecom • Art & Poetry • Entertainment and Families. • Conducts and covers College & Youth Based Development Programmes as well. The Newspaper for tomorrow’s Leaders
Freely circulated weekend newspaper in tabloid format. • Launched in March 2007, with the aim of redefining • reading habits, distributed every Friday. • Target - Expatriates & Omani executives. • Its main focus is on Community based issues, latest • happenings and news in and around your neighborhood. • In-depth editorial coverage on local news, international • news, sports, interactive sessions, daily guide, leisure reading. • A combination of a Tabloid and Daily newspaper in one! H! – Redefining Reading Habits
Freely circulated Arabic weekly in tabloid format. • Target - its main focus is on the local Omanis & Arab expats. • A good read for both Omani business executives as well as • for housewives. • Strong editorial contents on both local and regional issues. • In depth coverage on politics, relationships, fashion, food and • much more…with famous columnists from around the world. Al Youm Al Sabe – Weekend Reading at its Best
A weekend family magazine, which comes out with the main • edition of Times of Oman every Thursday. • Target - this magazine serves as a platform for expatriate adults as well as kids to express their thoughts, wishes and opinions. • Widely read by expatriate and Omani working females as well as housewives, as this magazine contains stories and issues about lifestyle and fashion. • The magazine is packed with all that you should know and do right about cooking, healthcare, beauty tips and much more.
Monthly magazine of Times of Oman. • Target - Business expatriates, working professionals and the local Omanis that fall in the age group between 20 - 35. • Packed with news and views. Features and stories on Local personalities. • Reviews on movies, books, restaurants. In depth editorial content on international news, health, fashion, relationship, food, travel gizmos and more…. FACES – Perfect Family Magazine