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Pepsi Cola Co.: Web Marketing Strategies

Pepsi Cola Co.: Web Marketing Strategies. Chapter 1 Case 3. Web Marketing Strategies. Pepsi have a range of marketing programs - music sites, banner ads, and Internet sweepstakes. Barter arrangement with Yahoo! Inc. enabled Pepsi to take their established loyalty program to new heights.

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Pepsi Cola Co.: Web Marketing Strategies

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  1. Pepsi Cola Co.:Web Marketing Strategies Chapter 1 Case 3

  2. Web Marketing Strategies • Pepsi have a range of marketing programs - music sites, banner ads, and Internet sweepstakes. • Barter arrangement with Yahoo! Inc. enabled Pepsi to take their established loyalty program to new heights.

  3. Benefits Realized • Greater brand exposure to demographic audience - those under 25. • Obtained detailed consumer data - quickly and inexpensively. • Real-time data allowed Pepsi to react to consumer demands.

  4. Pepsi Web Strategy • Use extranets to go to where their customer hangs out and flash their name. • Continue to tweak their Web site-centric E-commerce marketing efforts.

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