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PEPSI. NOW IT’S PEPSI FOR THOSE WHO THINK YOUNG Ulicia Lawrence CIS 55-25. History. History 1898 – Caleb Bradham “Brad’s Drink” renamed Pepsi-Cola 1902 – applied for a trademark with the U.S. Patent Office
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PEPSI NOW IT’S PEPSI FOR THOSE WHO THINK YOUNG Ulicia Lawrence CIS 55-25
History • History • 1898 – Caleb Bradham “Brad’s Drink” renamed Pepsi-Cola • 1902 – applied for a trademark with the U.S. Patent Office • 1934 – A landmark year- sales soar as the cost of a 12 ounce drink sells for 5 cents • 1960 – Pepsi Generation • 1998 – Celebrates 100 years Ulicia Lawrence CIS 55-25
Frito-Lay Pepsi-Cola Quaker Gatorade Tropicana More than Soda GeneratioNext Ulicia Lawrence CIS 55-25
New Shades of PEPSI • Sierra Mist • Pepsi One • Pepsi Blue • Pepsi Twist Ulicia Lawrence CIS 55-25
Forever New • PEPSICO Restaurant Division now Tricon Global Restaurants • Pizza Hut • Taco Bell • KFC Ulicia Lawrence CIS 55-25
Corporate Foundation Ulicia Lawrence CIS 55-25
Pepsi Ulicia Lawrence CIS 55-25
Money in the Bank Buy Stock Now Ulicia Lawrence CIS 55-25