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Pepsi Rebrands… Unconventionally

Pepsi Rebrands… Unconventionally. - The Pepsi Way -. Pepsi selectively chose 25 of the most influential individuals in the social media Each package was set to arrive 20 minutes apart Each individual was to receive 3 packages The first and second package contained 5 cans

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Pepsi Rebrands… Unconventionally

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  1. Pepsi Rebrands… Unconventionally

  2. - The Pepsi Way - • Pepsi selectively chose 25 of the most influential individuals in the social media • Each package was set to arrive 20 minutes apart • Each individual was to receive 3 packages • The first and second package contained 5 cans • The third & final package contained 6 rebranded cans

  3. - The Logo - • Supposed to resemble a smile • Positive & negative reactions • Some think it’s a little to similar to this…

  4. - The Strategy - • 60% response rate • Getting the brand name into social media • Word-of-mouth communication

  5. - Mack Collier’s Blog - 1) Don’t send products to social media bloggers 2) Target what is established 3) Invest time over money

  6. An overall success??? • Has Pepsi achieved their desired reaction? • Would you launch a corporate rebranding using the same strategy? • What would you change? • Do you like the logo and their rebranding strategy?

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