Buyer Persona Guide For Businesses

1. The Buyer Persona Guide For Businesses Introduction: • With more than 80% each, United Arab Emirates and India had the second-highest adoption rates of social e-commerce. • A buyer persona is a representation of the buyer of a product or service based on market research studies. • Buyer personas help businessesdesign their marketing and selling strategies to specifically appeal to that persona. www.metsertive.com

2. What is a buyer persona? • A buyer persona is a representation of the buyer of a product or service based on market research studies. • Buyer persona is a set of characteristics buyers have that affect their buying behaviour. • It can be used to help you better understand buyers, their needs and motivations, and to develop marketing and product proposals that appeal to them. www.metsertive.com

3. Why is buyer persona important? • Buyers are the lifeblood of a business. Without them, a business cannot survive. • Buyers are the ones who make or break a business. If you can create buyer personas that accurately represent your target market, you can increase your chances of success. • Without a good buyer persona, businesses won't be able to create a good relationship with their customers and might not be able to sell their products/services. www.metsertive.com

4. What are the types of buyer personas? • There are four major buyer personas: the ideal buyer, the rational buyer, the emotional buyer, and the opportunistic buyer. • The ideal buyers are analytical and look at the facts and figures before making a purchase. • The rational buyer is the type of buyer who is looking to save money. • Emotional buyers are those who are motivated by their emotions and are more likely to buy impulsively. • Opportunistic buyers are those who are looking for an opportunity to make a quick buck and are more likely to buy impulsively. • www.metsertive.com

5. Creating buyer personas in 5 simple steps Step:1 • Identify the types of buyers that your product or service could attract. • Who he/she is? • Age • Employment Status • Location • www.metsertive.com

6. Creating buyer personas in 5 simple steps Step: 2 Psychographics • The aspirations, attitude and lifestyle of the persona. • What are their personal characteristics? • How would they describe themselves? • Communication tools – Email, phone, whatsapp • Social Media • Online shopping • Associations • www.metsertive.com

7. Creating buyer personas in 5 simple steps Step: 3 Determine the needs and wants of these buyers. • What are the specific needs of this buyer persona? • What are they likely to do when looking to buy a product or service? • What are their preferred methods of buying? • What are their concerns or pain points? • What are his/her challenges? • What are their goals? • www.metsertive.com

8. Creating buyer personas in 5 simple steps

9. Creating buyer personas in 5 simple steps Step: 4 Create a profile based on their identified needs and wants • Once you have researched your buyer persona, you will need to create a buyer persona profile. • This will include information such as the buyer's age, gender, professional status, location, interests, and challenges or pain points. www.metsertive.com

10. Creating buyer personas in 5 simple steps Step: 5 Test and refine your buyer personas • When taking these steps, it's important to keep in mind that buyer personas are not static or one-size-fits-all. • Buyer personas should be adapted and updated as needed to reflect the changing needs and wants. • You need to test and refine the buyer profiles until they are as accurate and representative as possible. • www.metsertive.com

11. Creating buyer personas in 5 simple steps Collecting Data: • You can use free online survey tools like Google Forms or Survey Planet to collect the data. • You can also use social media surveys with a single question or even a physical questionnaire. • You could do a market research study, surveying a representative cross-section of buyers. • Your employees handling customers can help you to get an insight into your customer’s priorities and values • www.metsertive.com

12. How many buyer personas should you create?

13. How many buyer personas should you create? • There is no set number of buyer personas that you should create, as the number will depend on the specific needs and desires of your target market. • It is generally recommended that you create at least three buyer personas, as this will give you a good understanding of the different types of buyers • If the final consumer needs the approval of few others then each person involved in the decision to buy your goods/services is a different persona. • www.metsertive.com

14. The Buyer Persona Guide For Businesses Conclusion: Buyer persona is an important tool for marketers. • By figuring out who your buyers are and what motivates them, you can create content and ads that are relevant and engaging to them. • Buyer persona can offer you a solid foundation from which to build your marketing campaign's content and help you prioritise its important components you need to focus on. • Every piece of information about your buyer persona will help you save your marketing budget. • www.metsertive.com

15. The Buyer Persona Guide For Businesses THANK YOU. Metsertive www.metsertive.com www.metsertive.com