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EmergingThe Global Employability University Survey and Ranking 2014Education to Employment: the perspective from the top world recruiters on universities today and tomorrow
Key Facts Methodology: Personalised online survey Field phase: June 6th – October 30th 2014 Number of participants: Survey :approx. 2,200 recruiters in 20 countries worldwide. With an additional panel of 2500 executives for the global ranking Target group:Experienced management staff (with at least 5 years experience and/or having experience in working with graduates) responsible for recruitment and selection. Fields of experience:corporate∕business (34.7%), IT (23.9%), engineering (21.2%), other(20.2%), on a global∕internationallevel (64.3%). Company size:55.4% of participants represent companies with 1,000+ employees. Countries: Australia, Brazil, Canada, People’s Republic of China, France, Germany, India, Italy, Japan, Mexico, Morocco, The Netherlands, Poland, Russia, Singapore, Spain, Switzerland, Turkey, United Kingdom, United States of America.
Howrecruitersjudgeuniversitiestoday Universitiestomorrow
Howrecruitersjudgeuniversitiestoday France and Germany have different views on the main roles of university education 28.1% Germany 16.3% France 21.5% France Question: What is the main role of university education?
Howrecruitersjudgeuniversitiestoday Canada and India are the most satisfied with education in their country, Japan and Morocco the least Question: Altogether, how satisfied are you with higher education in your country? The average per country is given on a scale from 1 (“not satisfied") to 10 (“very satisfied").
The US is seen as the country producing the best ready-for-work graduates The chart illustrates which countries other than their own are considered to produce the best graduates in terms of employability.Question: Based on your own experience, which of these foreign countries produce the most employable graduates? Participants could choose only 1 option.
Howrecruitersjudgeuniversitiestoday When selecting graduates from other countries, Russia and India have criteria other than employability 25.0% Russia 20.6% India Question: What was the main reason for choosing this country?
Howrecruitersjudgeuniversitiestoday Employability is the no.1 criteria recruiters look at when choosing a university, international exposure the last Notes from LAURENT: put right after rankings! 24% Switzerland 28,1% Germany Question: According to which criteria would you prefer to select the universities you recruit graduates from?
Howrecruitersjudgeuniversitiestoday Therearewidedifferencesastowhichcriteriarecuitersfrom different countries preferwhenselectinguniversites Quality of researchfacilities expertise in one field of competence Moroccohas a differenciated position 24.4% France 43.6% Morocco 36.1% USA 19.1% Global 32.2% Global 18.3% USA 11.1% Germany 7.7% Morocco France confirms the importance of links withcompanies Quality, expertise and reputation are USA’scriteria Reputation Links withCompanies 25.0% USA 29.6% France 15.2% Global 16.0% Global 4.3% Turkey 11.1% France Reputationis not a criterion in Germany 3.7%% Germany 2.9% Singapore Question: According to which criteria would you prefer to select the universities you recruit graduates from?
Universitiestomorrow Bringing companies closer to universities by offering practical workshops can enhance employability Question: How can universities enhance the employability of their graduates?
Universitiestomorrow Countries see different ways of strengthening employability of their graduates Involvement of companieswitheducationalcommittees Developteaching modules togetherwithcompanies France, Canada and Italywish to see more involvement of companieswitheducationalcommitees 45.9% France 48.5% Mexico Mexico and Brazil look up to the US’s style 42.7% Canada 48.2% Brazil 40.8% Italy 40.0% USA Mandatoryinternships∕traineeships Joint Researchwith R&D departments Italy and Spain have verydifferentviews on internships. Spain is the furthestfrom the global average 51.7% Italy 47.1% Turkey Emerging countries likeTurkey and Indiafavour joint research. UK the least 36.9% Global 37.0% India 14.2% GBR 16.0% Spain Question: How can universities strengthen the employability of their graduates?
Universitiestomorrow The degree of involvement of companieswithuniversities varies greatlybetween countries 30.3% Japan 18.4% Spain 43.2% Spain 7.7% Japan 37.3% Global 7.7% Morocco Question: What type of cooperation do you or your company have with universities?
Universitiestomorrow France and Spain have lower expectations than the average for internships in the future 25.9% France 22.4% Spain 53.8% Morocco Question: What type of cooperation between companies and universities will become more relevant in future?
Universitiestomorrow According to recruiters internationally, a global university model is going to arise Question: In your opinion, is a global university model going to arise?
Universitiestomorrow A global university model is an inevitable trend of a worldwide globalisation 18.9% China 12.7% UK 4.3% Global Question: In your opinion, is a global university model going to arise and if so, why?
Universitiestomorrow General cultural & national differences will remain an obstacle to the creation of a global university model Question: In your opinion, is a global university model going to arise and if not, why not? (Open question)
Universitiestomorrow According to recruiters in France, tomorrow’s university will offer more practical know-how, thanks to cooperation with companies. In Japan, that won’t play a role. 28.8% France 0.00% Japan 42.4% Morocco 28.8% France VS 4.8% Global Question: How would you describe in a few words the university of tomorrow? (Open Question)
Universitiestomorrow How recruiters describe the university of tomorrow (Quotes) An institution which will have more emphasis on vocational studies and creativity & skill developmentleading to better employability or entrepreneurship. India A place where everybody has an equal chance of studying. Where entry is based on ability rather than financial constraints. An institution that produces graduates whose qualifications are accepted worldwide. Australia I would hope that the need to produce employable graduates will not swamp the essential function of a university, i.e. the original thinking which enables great research leading not only to massive advances in science but also greater cultural, historical and social understanding. United Kingdom More developed and focused on global socioeconomic development. Spain High technology and widely recognized degrees with a wide range of courses. Singapore I think maybe a combination of online classes and internships for hands-on, many of your fields will still require hands on training. United States of America Progressive, global, applicable science. The Netherlands Question: How would you describe in a few words the university of tomorrow? All statements have been translated into English.
Universitiestomorrow How recruiters describe the university of tomorrow (Quotes) International visibility, integrated with a network of businesses, and open-plan - with respect to education and teaching. France Global orientation, tolerance, would accept people of all coloursand creeds, freedom, contribution to both theory and practice. China Worldwide availability with online webinars and the ability to coordinate with local businesses to provide the hands-on training or practical modules. Canada Providing the opportunity to improve not only theory, but also practice and fostering creativity. The one giving possibility to combine theory with the practice. Listening to and collaborating with employers. Turkey Cosmopolitan, technically up-to-date and with the best teachers. There will also be an exchange of students and faculty among countries. Business will be more involved in university affairs. Germany A place where students are familiar with the practical world and where study not only gives the opportunity to learn, but also to resolve risk situations using team work. Mexico Question: How would you describe in a few words the university of tomorrow? All statements have been translated into English.
Universitiestomorrow How recruiters describe the university of tomorrow (Quotes) Huge campuses mixing university and business life, with real opportunities for professionals to benefit from continued learning and R&D, and for students to access means of gaining practical knowledge (internships, etc.). This reflects the idea of symbiosis, the idea of gathering universities and businesses all in the same domain. Morocco Practically-oriented, more open, with easier entry, part of a network which will also include businesses. Switzerland A university where students become the best educated in terms of experience gained within universities, in collaboration with companies. Brazil Close collaboration with companies: research and development should be the watchword. Italy A place that prepares young people for the challenges of the modern world, and which inspires an open attitude towards the search for knowledge. Poland A place to gain knowledge and experience in order to choose one´s career path. Japan A common standard of education is needed. Russia Question: How would you describe in a few words the university of tomorrow? All statements have been translated into English.
Company size Question: In total, how many people are currently employed by your company worldwide?
Work experience of participants Question: How many years of work experience do you have?
Fields of experience when operating with graduates Question: In which of the following fields do you have the most experience in recruiting graduates and/or working with them?
International experience of recruiters (sample) Question: Do you also recruit or work with graduates from foreign countries?
Abouttrendence trendence is Europe’s leading research institute specialising in employer branding, personnel marketing and recruiting. Contact: • Caroline Depierre • Research Director • caroline.depierre@trendence.com • +49 30 2592988 301 • TrendenceInstitutGmbHMarkgrafenstrasse 6210969 Berlin About Emerging : Emerging is a HumanResourcesConsultancybased in Paris whichhelpscompaniesoptimizetheirrecruitment of younggraduates and build a strongemployers brand. Contacts: Sandrine Belloc AssociateDirector Sandrine.belloc@emerging.fr
