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Packaging colour- what does it mean to a customer?

Psychology of colour is one of the trickiest aspect of persuasion in marketing, branding and packaging. Did you know that color choices effect the consumer's purchasing decision? Check out for more interesting facts.<br>

NatalieWaller
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Packaging colour- what does it mean to a customer?

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  1. Packaging colour What does it means to a customer?

  2. Psychology of colour The psychology of colour is one of the trickiest and most important aspect of persuasion in marketing, branding and packaging. The same colour could evoke different meanings , perception and emotional responses from an individual to another based on his/her past experience.

  3. Packaging colour The organization selects a colour to communicate their brand message and this colour is used in the labels and packaging. Previous researches claim that packaging colour influences the purchasing behavior of consumers. According to studies, 90% of quick judgements about products are based on the colour alone. Nearly 85% of shoppers claim that the primary reason to purchase the product was due to the colour.

  4. “Because colour choices have a proven effect on consumer’s purchasing decisions, it’s important for companies and brands to be cognized messages they’re sending to consumers through the colour in their packaging” • -Jared Powell, frontier Label CEO

  5. The colour guide • Blue- known to be calming. It is often associated with logic, intelligence, serenity, trust, efficiency. Used by IBM, Facebook, Twitter • Red- Known to be fierce. It is associated with strength, warmth, excitement, passion and zeal. Eg: Coca Cola, Netflix, Disney • Green- known to bring peace, sustainability, be soothing, harmony, restoration to mind and overall balance. Eg: Starbucks, Subway • Yellow is extremely emotional and cheerful. Eg: McDonalds • Black is often used in elegant, premium brands. Commonly mixed with white elements. Eg: Apple, Puma

  6. The colour guide Blue- known to be calming. It is often associated with logic, intelligence, serenity, trust, efficiency. Used by IBM, Facebook, Twitter Red- Known to be fierce. It is associated with strength, warmth, excitement, passion and zeal. Eg: Coca Cola, Netflix, Disney

  7. Green- known to bring peace, sustainability, be soothing, harmony, restoration to mind and overall balance. Eg: Starbucks, Subway Yellow- Associated with extremely emotional and cheerful.  Eg: McDonalds Black- Often used in elegant, premium brands. Commonly mixed with white elements. Eg: Apple, Puma

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