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MARKETING MIX BY ASSIGNMENTS4U.COM
What is Marketing? The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
What is Marketing Mix? The marketing mix refers to the set of actions or tactics that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion, and Place.
4P’s of Marketing 1. Product – it refers to the item that has to be sold. 2. Price – It refers to the amount that is placed for a particular product based on various factors. 3. Place – It refers to the location from where the product is sold to the customer 4. Promotion – It refers to all the activities that are undertaken to create awareness of the product among the user.
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