A Comprehensive Overview of Google Responsive Display Ad

1. A A Comprehensive Comprehensive Overview Overview of Display Display Ad of Google Google Responsive Responsive Ad Over the last few years Google is moving away from text ads on the Google Display Network for an attractive visual ad unit Responsive Display Ad RDA This ad unit contains both image and a text component Today we will take a deeper look at the Responsive Display Ad – what it really is how it works its benefits for the advertisers latest updates and best practices So without further ado let us dive in

2. ➢ What What is is Google Google Responsive Responsive Display Display Ad Ad Google’s responsive display ad is the kind of ad that is automatically adjusted by Google’s machine learning process to fit in any ad space on GDN or the Google Display Network Simply put RDA automatically adjusts its appearance format and size to fit in the available ad space ➢ How How does does it it Work Work To create a responsive display ad the advertisers have to submit their assets like descriptions images logos and headlines to Google Thereafter Google’s machine learning process produces various ad combinations that the audience can see An advertiser can submit up to headlines descriptions images and even thirty second videos we will discuss this in detail in the following passages for Google to create a responsive display ad A short headline may contain characters and the description may have characters This renders more control to the advertisers over the messaging of the ads But remember creating catchy headlines and descriptions revealing your company’s USP within a certain character limit is not a matter of joke That is why we recommend you to engage the professionals at any reputed PPC experience Thanks to their long experience and expertise PPC management management company such professionals can company with create the right ad copies to garner more eyeballs ➢ Benefits Benefits of of Google Google Responsive Responsive Display Display Ads Ads Saves Saves Money Money With Google’s machine learning you don’t have to deal with a huge portfolio of media targeting different ad slots This allows you to spend less on asset production as Google can create numerous ads based on a limited number of assets Here are some effective ways to save money on Google Ads Let’s take a look

3. Saves Saves Time Time and and Effort Effort Once you upload various elements like ad descriptions headlines images and others into the Google Ads’ responsive display platform Google can determine the optimal combination of such assets by its machine learning model Based on that Google optimizes suitable text and video image combination for a given ad slot This means you don’t have to put much effort to gain optimum results Scalability Scalability Google responsive display ads can adapt to different sizes of the ad slot So you don’t have to develop multiple ads of different sizes on your own and a single piece of creative can be presented on various sized ad slots without affecting the picture quality It can also result in creating various types of advertisement For instance on one website the ad may appear as a native ad and on another it can be totally diverse Grabs Grabs People People’ ’s s Attention Attention Text ads are often monotonous and people tend to overlook them But according to many PPC PPC service service providers providers ads that include images produce greater engagement and earn more clicks from the viewers than the text only ads If you are not yet convinced of using these types of ads let’s explore the new updates in Google responsive display ads that open the horizon for creativity and ensure improved performance of the ads on the GDN ➢ Google Google Responsive Responsive Display Display Ads Ads Two Two Major Major Updates Updates As we have already mentioned with some game changing improvements Google Ads has incorporated various new features to enhance the capabilities of responsive display ads Before you seek to engage professional PPC PPC management management services services to create fascinating ad copies or manage the ad account you better take a look at these updates

4. Addition Addition of of Video Video Assets Assets On GDN you may include videos that have maximum seconds of length If you have a YouTube channel you may connect it and clip relevant sections that you find suitable for the advertisements Remember of the people have mentioned that video ads influenced them to buy a product source Google Further a study by Tubular Insights reveals that as much as of the global internet traffic will be video driven by So the fact that Google allows advertisers to submit videos of seconds bears a huge impact in driving sales If you are not a tech geek you better contact any top digital digital marketing marketing agency agency to deliver you the optimum results Given the immense significance of video ads in boosting conversion rate is concerned you better not take any risk Combination Combination Report Report Instead of Google taking control of the entire matter you can make your decisions on the type of ad that finally goes to the market Also by analysing the new combination report you can select a combination of images texts and videos produced by Google’s machine learning process The Ad Strength tool gives you an insight into how likely your ads may perform well based on the combination Here you may also test multiple combinations to learn which ad has the most potential ➢ Responsive Responsive Display Display Ads Ads Best Best Practices Practices Now that you have learnt the benefits and major updates of Google responsive display ads you may want to check out the best practices recommended and followed by the professionals at the top PPC PPC management management companies companies in in India India Select Select the the Images Images Properly Properly While uploading images avoid faded colours blurred images collage or images with a lot of text in them This is because the images are often scaled down to fit into a small space And if the images look clumsy the impact of the ads can be reduced

5. Always Always Upload Upload Brand Brand Logo Logo Just like any image components upload logos in square and landscape shape If you have a logo that is only landscape or square put some effort in adjusting its size and shape because scaling can ruin the appearance of such a logo If you have an icon and a text on your logo for example the Spotify logo you may choose to display only the icon But small businesses that haven’t yet received much brand recognition may face some trouble here That’s why we recommend you to contact the experts at any logo who can help you adjust the logo They may experiment with the available white space logo design design company company to give a suitable structure to your logo Avoid Avoid Duplication Duplication While writing headlines and descriptions make sure not to duplicate the text Also don’t use the brand name in the headline Try to convey your product service USP through the text The headline should have characters and the description shouldn’t exceed beyond characters As we have already pointed out that it’s quite difficult to write distinct headlines and descriptions following a certain character limit So you better engage professional digital digital marketing marketing services services to get unique and eye catchy ad copies without investing much time and effort Here you may take a quick look at the ultimate Google Ads strategies to drive higher ROI Return on Investment Conclusion Conclusion So there you go An extensive guideline and best practices of Google Responsive Display Ad We hope the article could address your queries But if you still have some confusion feel free to reach us Have you been running responsive display ads on the GDN How’s your experience

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