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Starter Guide: How to Setup Facebook Instant Articles for Your Business

Chances are, the reason you are reading this blog right now is because you want to know how Facebook Instant Articles can help improve your social media marketing strategies. Well, you've come to the right place!

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Starter Guide: How to Setup Facebook Instant Articles for Your Business

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  1. Starter Guide: How to Setup Facebook Instant Articles for Your Business Chances are, the reason you are reading this blog right now is because you want to know how Facebook Instant Articles can help improve your social media marketing strategies. Well, you've come to the right place! In this article, we'll answer all the questions you might have to better your social media game through Facebook Instant Articles. Let's get started! What are Facebook Instant Articles? Facebook Instant Articles is a platform publishers can use to publish and create quick and interactive articles you audience can access on Facebook. It’s launched in May last year to limited publishers. But don’t fret, it’s now open to all publishers since April this year. For a Facebook Business Manager, slow loading time can be damaging to the business’s ROI and this is the solution for that. It solves the problem with slow loading time because they are optimized to load faster and perform better.

  2. A few things you might want to know if you want to use Facebook Instant Articles: ●Instant Articles requires publishers to submit 10 articles for review. ●You as a Businesses or brand can customize and brand your content (However, please take note that not all elements are available for modification) ●You can match your website’s look and feel (but not replicate it entirely) Which articles on Facebook are instant articles? See the lighting icon on the corner of the post? Then that's an instant article. How does Facebook Instant Articles help with Facebook Management? Facebook Instant Articles brings your content exactly where your intended audience, on Facebook. As you may already know, Facebook is the largest social media network to date, with over 500 million active users. Getting your content on Facebook is like putting your content rights in front your target audience’s screens. This platform will also help with automating the distribution of your content; instead of doing it manually, once you’ve configured your RSS feed, it will be done automatically. How do I sign up? Go to https://instantarticles.fb.com/. Choose the page you want to enable Facebook Instant Articles with. Once you have enabled it, you’ll be taken to the setup area where you can change the settings according to your social media management requirements. This also gives you access to the tools you need to submit your content for review. What does claiming a URL mean? Setting up Instant Articles includes claiming your URL. To claim your website's URL, you just have to add a line of code to your website and then you can enter the URL into your tools. Once it’s confirmed, you can proceed to setting up your RSS feed. Why do I need to setup a RSS feed? Setting up your RSS feed will allow you automatically publish your articles. With Instant Articles, you can use your production feed or a developmental RSS feed, for testing.

  3. I have a self-hosted WordPress site, is there a plugin I can use? For users who have their own self-hosted WordPress sites, you can use the Instant Articles for WP plugin, the official plugin developed by WordPress and Facebook or the PageFrog plugin. Can I change the look of my instant articles? Definitely! You can design the look of your Instant Articles. When you click on the default or add a new style option, it gives you options to configure all of the details of your Instant Articles from the header to the footer. Matching your brand shouldn't be a problem. I would like to receive email about my instant articles, is there an option for that? Yes. The last option under Tools is for setting up email alerts. If you'd like to receive emails about your instant articles, especially if there are issues about them, be sure to check these options. And that’s it! You should be all set to configure Facebook Instant Articles for your business. If you would like to know more and do a bit more reading, here are more resources for you: ●Facebook Instant Articles Quickstart Guide ●Step by step guide for configuring Facebook Instant Articles by Social Media Examiner (with photos) ●How to Get Started with Facebook Instant Articles by Buffer ●We Started Using Facebook Instant Articles: Here’s What We’ve Learned So Far by Hootsuite What should our next topic be? How about LinkedIn advertising? Let us know in the comments section below! Contact susan@clickanalysis.com.au Perth, Western Australia Click Analysis Online Marketing Services

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