Facebook for Small Business AIM 2.0

1. Facebook for Small BusinessAIM 2.0 Kyran Baker Carla Sgroi Ellen Thompson

2. Is Facebook right for your business? • Who is on Facebook? • Can you use Facebook to build business relationships? • Facebook small business toolkit • Profiles and pages • Facebook apps • Facebook ads • Facebook Marketplace • Third party pages • Optimizing Facebook • Personal communication • Engagement and Like building • SEO Preview

3. Who is on Facebook? • Demographics • Can you use Facebook to build business relationships? • Establish new Connections • Build Trust • Encourage Referrals Is Facebook right for your business?

4. More than 800 million active users • 156 million users in the United States • Users ages 45-54 exceed users ages 13-17 • Nearly 1/3 of users 35 or older • Users interact with more than 900 million objects (pages, groups, community pages, events) • More than 7 million apps and websites are integrated with Facebook Who is on Facebook? Source: https://www.facebook.com/press/info.php?statistics, http://www.checkfacebook.com

5. Can you use Facebook to build business relationships?

6. Profiles and Pages • Facebook apps • Facebook ads • Facebook Marketplace • Third party pages Facebook Small Business Toolkit

7. Facebook Profile

8. Facebook Page

9. Profile • Profiles belong to a person • Personal Facebook presence • Need profile to create a Page • Now Profiles can be converted to Pages • Page • Pages are for businesses and organizations • Setup up a Page, not a Group, as your primary business presence Profile vs. Page

10. Facebook Apps

11. Built by 3rd party developers • Allows you to extend the functionality of Facebook • Besides an app that developers use to make tabs, top 5 apps are all games • Samples of avaiB2B apps • Survey • Contests • eCommerce • Custom apps can be built Facebook Apps

12. Facebook Ad

13. Pros • Incredible targeting • Demographics • Geographic • Competitors “likes” • Easy and fast to implement • Inexpensive to test • Cons • Can be expensive • Doesn’t work for everyone • Tips • Don’t follow minimum bid guidelines • Create multiple ads • For best results, use precise targeting Facebook Ads

14. Facebook Marketplace

15. What is Facebook Marketplace? • Online classified site • “Buy, sell and trade” with your friends or the community • Designed to compete against craigslist • Most categories free to post • What is offered? • Real estate, auto, electronics, consumer goods, jobs, services,pets • Mostly B2C Facebook Marketplace

16. Third Party Pages

17. Can post directly on other business pages • Creates exposure for you or your business • Administrators of pages can delete your posts, so only post relevant content Third Party Pages

18. Personal communication • Engagement and Like building • SEO Optimizing Facebook

19. You can strengthen business relationships • Tips • Keep it helpful and informal • People don’t want to be sold on Facebook • Don’t spam on 3rd party pages Personal Communication

20. Want to build followers and get more people “talking about” you? You need to go beyond just posting • Tips to increase Likes and build engagement • Links to coupons/offer tabs • Tag photos • Timely response to user comments • Interact on 3rd party sites – no longer need to Like a page to comment! • Ask engaging questions • Link to truly useful or interesting content Engagement and Like Building

21. SEO

22. Facebook is part of your SEO strategy • Organic search • Inbound links with “no-follow” indirectly support SEO • Tips • Complete profile or page information • Include important keywords in your description information • If posting content, consider posting just part of it and linking back to your site or blog SEO

23. Questions ?