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Digital Signage at Airports: Think beyond FIDS

Read how a powerful digital signage network can make your airport property a gold mine for advertising revenue. There are very few occasions where advertisers can captivate their audience like they can at an airport.

OselTech
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Digital Signage at Airports: Think beyond FIDS

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  1. Ösel for Airports

  2. Though there would always be those who like to live life on the edge and arrive at the gates just as they are closing, the majority of flyers habitually reach the airport with lots of time to spare

  3. 60-120 mins That’s how much time an average traveller spends at an airport in India

  4. 60-120 mins That’s how much time you have to create a BIG IMPACT on those travellers

  5. There are very few occasions where advertisers can captivate their audience like they can at an airport. And with a powerful digital signage network, airport operators can easily capitalize on every single second passengers spend on their property

  6. FIDS Screens

  7. But even there you can do so much more… Like run a parallel screen with advertisements! Flight information or FIDS screens are the first thing that come to mind when you talk about digital signage at an airport...

  8. Wayfinding

  9. Large airports can often get difficult to navigate for passengers. By displaying wayfinding maps on digital signage across the airport, you can help travelers save a lot of time and hassle

  10. These displays can always double up as advertising spaces. And they can also be used to share important alerts or gate change announcements easily

  11. Waiting Areas

  12. Passenger waiting areas are prime spots to keep the audience engaged with context-based ads. For example, for a flight departing to Goa, an advertisement about beachwear could inspire waiting travelers to grab an apparel!

  13. Queue Management

  14. Using digital signage makes managing large queues at departure gates much, much easier. Once boarding starts, switch from showing advertisements to sharing how the passengers are being called out to board

  15. Baggage Belts

  16. Passengers spend a significant amount of time waiting for their luggage to arrive. These areas are an excellent spot to disperse not only advertisements, but also informational/CSR-based messages

  17. Digital Signage for Airports is a Smart Choice Changes in the content can be made and shared promptly Cost of ownership in the long-term is much lower You can share any type of dynamic content Purchasing decisions can be shaped via targeted ads

  18. Thank You!

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