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INTRODUCTION TO DIGITAL MARKETING

digital marketing

Pankaj103
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INTRODUCTION TO DIGITAL MARKETING

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  1. INTRODUCTION TO DIGITAL MARKETING By PANKAJ SINGH KANDARI

  2. Digital marketing is a dynamic and ever-evolving field that encompasses a wide range of online strategies and techniques used by businesses and organizations to promote their products, services, or brands to a digital audience. In today's digital age, where a significant portion of the world's population is connected to the internet, digital marketing has become an essential component of any successful marketing strategy.

  3. Types of Digital Marketing • Search Engine Optimization(SEO) • Content marketing • Social Media Marketing • Email Marketing • Affiliate Marketing

  4. Search Engine Optimization(SEO) SEO involves optimizing your website and content to improve its visibility in search engine results. It includes keyword research, on-page optimization, off-page optimization, and technical SEO to attract organic (non-paid) traffic from search engines like Google.

  5. Content Marketing Content marketing revolves around creating and distributing valuable, relevant content to attract and engage your target audience. This can include blog posts, articles, videos, infographics, podcasts, and more.

  6. Social Media Marketing This involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to connect with your audience, build brand awareness, and promote products or services. It includes both organic (unpaid) and paid social media efforts.

  7. Email Marketing Email marketing involves sending targeted emails to your subscribers to nurture leads, share updates, promote products, and build customer relationships. It can be highly personalized and automated.

  8. Affiliate Marketing In this model, you partner with affiliates (individuals or other businesses) who promote your products or services on their websites or through their marketing efforts. You pay a commission for each sale or lead generated through their referral.

  9. ABOUT Website: https://pankajkandari.arjundefenceacademy.com/ Email Address: iampankajkandari@gmail.com

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