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Introduction to Digital Marketing

short introduction to digital marketing, its benefit, types and ways to measure efficiency of digital marketing

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Introduction to Digital Marketing

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  1. Digital Marketing

  2. Definition:- Digital marketing encompasses of all electronic device or the internet to do marketing. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

  3. Why people are going online? • The web is open to everyone today , so the quantity of individuals who go online is consistently expanding. • People can get more information from internet compared to traditional methods. So Digital Marketing becomes an important part for all businesses to cover large amount of customers.

  4. Types of Digital Marketing:- • Search engine optimization (SEO) • Search engine marketing (SEM) • Social media marketing (SMM) • Content marketing. • Email marketing. • Online advertising. • Smartphone marketing.

  5. Benefits of Digital Marketing:- • Brand Awareness • Less expensive • It is measurable • Can reach more people • Accurate audience • Builds brand loyalty

  6. What does a digital marketer do? • Digital marketers are in charge of drivingbrand awareness and lead generation through all the digital channels both free and paid. • These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog. • A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.

  7. How digital marketing work for all business? • Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the same way.

  8. Digital Marketing Measurements:- • We have to measure the ROI(Return on Investment) to calculate efficiency of the digital marketing. • Many systems and tools are available to measure the ROI, they are: • Google Analytics • Google adwords • Social media monitoring tool And etc.

  9. To learn Digital Marketing or hire Digital Marketing Services for your business join • Digital Marketing Training in Chennai • Digital Marketing Course in Chennai • Digital Marketing Agency in Chennai • SEO Training in Chennai

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