introduction to Digital Marketing

2. Digital Marketing Master Class Digital Marketing Training institute in Mumbai – BaseCamp Digital Website: https://basecampdigital.co/

3. Introduction and Understanding of Digital Marketing Digital marketing is one of the potent ways through which businesses are powering their marketing objectives and achieving immense growth. It encompasses all digital marketing efforts implemented using electronic mediums, advanced technology, and online platforms. The Digital marketing certification course offered by Basecamp Digital covers a wide range of trending topics like Google Advertisement, Google AdWords, Search Engine Optimization, Social Media Marketing & Optimization, Email Marketing, and Content Marketing. The major highlight of digital marketing training from Basecamp Digital is the tailor-made courses for senior management and employees of an organization as per your specific business need. The aspiring students can gain a massive advantage by learning under the guidance of industry experts and highly experienced professionals. Scope: Industries across all verticals are using the potential of digital marketing in their business. There is a huge demand for expert digital marketing professionals in the upcoming years and beyond. Many people are switching to digital marketing as it is an exciting career as well. Businesses are equipping their team with digital skills to increase efficiency. As the world of opportunities awaits, it is an apt time to enroll for a Digital marketing program. Digital Marketing training in Mumbai provided by Basecamp Digital will take your career to the next level.

4. Display Advertising Introduction: Display advertising is an umbrella term where many digital marketing channels like Search Engine Marketing, Email, Display Ads, Mobile advertising, paid social ads, Search engine optimization, Content marketing comes under. This allows businesses to leverages popular platforms like Facebook, YouTube, Google Search Engine and other trending platforms to sell their advertisement to customers using them. Digital advertising needs a holistic approach with well-designed plans in place to gain maximum advantage. With effective messaging on digital advertising platforms, brands can reach a larger audience with high impact. With Basecamp Digital’s Digital Advertising training in Mumbai, the aspirants can understand display advertising in Google ads, how to connect with customers on their favourite sites and apps, how to capture the attention with banner ads and images, deciding the budget and pay for results, reach maximum people in more places online. Scope: Digital Advertising is one of the key components to achieving big success in the corporate world. With increasing competition, brands are seeking expert advice regularly to capture the market using the digital advertisement. Anyone with a good analytical mind with Display advertising certification can go a long way in this career. The handsome salary package is one of its appeals along with an exciting career opportunity which makes it a favourite among students. Enroll for the course at Basecamp Digital.

5. Search Engine Optimization Introduction: Search Engine Optimization is one of the online optimization tactics used to bring a website on the first page of Search Engine Rankings. With effective use of website content, relevant keywords and advanced strategies, it boosts organic traffic from search engines to your website. It improves the quality of the website by refining the technical features thereby increases the visibility of the website. The result is an improved conversion rate. The visitors turn customers. With Basecamp Digital’s SEO course in Mumbai, you will get to learn advanced On-page optimization techniques, Meta tags creation, Canonical tag creation, SWOT analysis of a website, Website audit, Keywords research, Image optimization, Sitemap creation, Link Building, Backlinks, Robots.txt creation and much more. Get equipped with Off-page optimization tactics such as Search Engine Submission, Blog Submission, Image Submission, Quora submissions Google My Business Set-up, Bookmarking, etc. Google regularly updates its algorithm and ranking factors which affect the website’s Google rankings. Also, there are SEO best practices that must be followed to gain good results. With Basecamp Digital’s SEO training in Mumbai, you can always be a step ahead. Scope: A lot of companies are acquiring SEO services to transform their business into the online world. Big and small businesses all around India are paying handsome salaries for profiles like SEO executives, SEO content writers, SEO analyst, and SEO managers. The SEO training in Mumbai provided by Basecamp Digital is one the best in the country aimed at making you an in-demand SEO professional. Join today!

6. Search Engine Marketing Introduction: Online marketplace is becoming very competitive. Search engine marketing is the most effective way for a business to grow and gain profits. Paid advertisements form an important part of SEM practices which helps businesses to appear on SERP’s – Search engine results page. It explores the opportunity to reach customers through pay per click ads and organically through SEO. Google AdWords is an advertising service from Google which is the most used search engine in the world. Google allows users to display their ads on Google and its network. Basecamp Digital offers assistance to clear the Google AdWords Certification exam. You will also learn Pay per click marketing, PPC campaign set-up, Understanding interface, learning navigation, types of network, click-through rate, cost per click, cost per view, advantages and more. Scope: A huge amount of money is spent on Google Ads and pay per click by brands. To generate business leads and deliver outstanding results, expertise in PPC marketing is highly essential. Leading companies with big budget spend are looking for Google AdWords specialist who has Google Ads certification. Get handsome salaries and other perks at MNC’s and established firms. You can get the best training in PPC and support for Google AdWords Certification from experts at Basecamp Digital.

7. Mobile Marketing Introduction: Mobile marketing is disrupting the way marketing is done. Mobile marketing encompasses digital strategies to reach customers through social media, SMS, MMS, WhatsApp, email, website content on mobile devices. Smartphones, tablets and mobile phone users are increasing exponentially in India and around the globe. This has opened a plethora of opportunities for brands to reach and convert customers through powerful mobile marketing strategies. Mobile apps are a highly efficient marketing strategy and it is playing a huge role in marketing, engaging and maintaining relationships with customers. Become a mobile marketing expert with the Mobile Marketing course in Mumbai provided by Basecamp Digital. The module will cover topics like mobile application advertisements, mobile ad campaigns and much more. Scope: The future is mobile and therefore there is an upward trajectory for mobile marketing experts. Companies all around the world are investing in better mobile user experience and devising new marketing strategies to gain an upper hand. It is predicted that all SEO, SMM, SEM strategies will revolve around mobile. You can become an expert with the mobile app marketing course offered by Basecamp Digital and help brands achieve their future goals.

8. Content, Native & Influencer Marketing Introduction: Content is the king in the digital marketing world. Content marketing is the marketing strategy that defines the creation, publishing, and promotion of the content. This is achieved in the form of blog posts, podcasts, emails, and videos. A content marketer will choose various online platforms to promote the content catering to the needs of customers. It is one of the best tools for educating and making customers aware of the brand and its products. Content also plays an important role throughout the customer’s journey in the sale process. Video form of content is the future of content marketing. With Basecamp Digital’s content writing course, you will get to learn Latest Content Marketing Trends, Creative Content & Copywriting, Content in SEO & SMM, Content marketing strategies, Content Curation, Static & Video Content. As content is the base on which all other digital marketing strategies works, brands are looking for creative content writers who can convey the brand message in a clear and concise way, thereby engaging customers. Content for various platforms like Facebook, Twitter and LinkedIn widely varies. Similarly, the expert content marketer knows the target audience and writes content. It is a good profile for those looking for a career in digital marketing. There are many content marketing institutes in Mumbai but if you are looking for a comprehensive training that is highly valuable, opt for Basecamp Digital.

9. Content, Native & Influencer Marketing Introduction: Native Advertising Native advertising comprises smartly placed ads in various native advertising platforms like Facebook, Instagram, Twitter, apps, publisher websites, and Google Search Engine. It is different than other forms of ads. The native ads are in sync with the feed or the article that you are reading on the website. They fit very well with the user experience and do not disturb the audience reading it. Consumers engage with native ads more than other forms of advertisement as per industry experts. Also, the native advertising is evolving and it is predicted to the future beating banner ads and display ads that pop up online. Native advertising training at Basecamp Digital will equip you with the following learning:- In Feed Ads which are widely used in social media Search and Promoted listings which appear with Google search results Content recommendations that appear at the end of an article

10. Content, Native & Influencer Marketing Introduction: Influencer Marketing Maximizing the reach is the objective of Influencer marketing. There are many micro-influencers who are an authority in their respective fields. They have a large following on social media platforms. Businesses leverage their power to influence and promote their brands with the help of influencers. Simply put, it is the word of mouth on a large scale online. You can become a well-trained professional in the field with Basecamp Digital’s training program. You will learn What is Influencer marketing, Different platforms where it can be used, finding the right influencer, Specifying objectives and fitting it in the marketing mix, How to maximize value and profit through influencer marketing, how to define engagement needs & measurement with an Influencer and much more with Influencer marketing course.

11. Email & SMS Marketing Introduction: Influencer Marketing Email marketing is one of the oldest means through which businesses communicate and engage with customers. With innovations in tools and software combined with Email analytics and integrated email marketing solutions, it has become highly relevant in the present world. Much like email marketing, SMS marketing involves sending promotional campaigns and marketing focused messages to the esteemed customers. SMS are usually more urgent, limited offers, updates, and alerts that ask customers to take action. Personalized email content and SMS content is rated as the best means to build a lasting relationship with customers. The email marketing certification course with Basecamp Digital will equip you with email campaigns, increasing subscribers, email metrics analysis, optimization tools, A/B Testing, etc. Enroll for the best Email Marketing course in Mumbai with Basecamp Digital. Scope: Email marketers and SMS markets are part of the digital marketing team. You can work in digital marketing agencies or get job opportunities at big companies that cater their services to a large network of customers. You will play a major role in helping the organization achieve its weekly, monthly and yearly email marketing and SMS campaign objectives. Ace the email marketing profile by completing the email marketing certification course with Basecamp Digital.

12. Ecommerce Marketing Introduction: Influencer Marketing Consumers are purchasing products and buying services online more than ever. The growing number of internet users has increased the opportunities for e-commerce marketing. Online shopping trends have exponentially grown in recent years. The marketing involves driving customers to the websites where they can click and see the products, and finally resulting in a conversion. Businesses use umpteen strategies to grab the attention of the customers. The cart option is one of them. Navigation and engaging content can lead the way in successful E-commerce marketing. With Basecamp Digital’s E-commerce marketing course in Mumbai, you can learn about What is E-commerce marketing, Market place promotion, Listing of products on different E-commerce platforms, marketing on Amazon, Flipkart, eBay and more, the practice of using promotional tactics to drive traffic to your online store, use of E-commerce marketing to promote online store as a whole or to drive more sales for specific products. Scope: E-commerce marketing is growing leaps and bounds and E-commerce markets are one of the most in-demand professionals. The right use of search engine optimization, email marketing, re-marketing strategies, website improvement, banner marketing, and referral marketing is required to help businesses prosper. E-commerce management certification course from Basecamp Digital will prepare you for the toughest of challenges and help you for a great career.

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