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Literature on thesis writing related to marketing . Chad Parry (1998),A structured approach to presenting a thesis. AMJ 6(1) 63-85 and Commentary by Uncles (1998)Adams and White (1994)Dissertation Research in Public Administration: an Assessment of Methods and Quality PAR 54(6) 6565-576Clark (1965)Writing up the Doctorial Thesis GMR 25-31.
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