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Marketing is the lifeblood of businesses in today's times. However, not all SMBs have huge finances to fuel their marketing campaign. In such cases, one needs to get innovative and use the funds on a set of low-budget, tried-and-tested marketing tools. Here we tell you all about them.
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Marketing Is Vital For Any Business But Can Be Quite Expensive. Here Are Some Of The Top Tips To Help You Make Your Business Grow Without Breaking The Bank.
Go Social: While Generic Social Media Sites Such As Facebook, Twitter, And Instagram May Be Useful In Reaching Broader Clientele, You May Also Use Specialized Social And Networking Sites Relevant To Your Target Market Segments.
Harness the Power of Referrals: Leverage Your Customer Base By Asking Them For Referrals. You Can Offer Free Trial To Your Clients In Lieu Of Referrals Or You May Give Them Discounts On Their Purchase.
Network & Collaborate: You May Attend Industry Conferences And Other Such Events To Acquaint Yourself With People In Your Segment. You May Also Decide To Collaborate With Other Businesses Engaged In Your Vertical.
Organize Giveaways and Contests: Conducting Events And Promotional Schemes Such As Early Bird Discounts Can Help You In Gaining Initial Customer Base. Some Of The Tools You May Use Are O Quizzes Or Other Contests And Then Offering Goodies In The Form Of Discounts Or Free Merchandise.
Create a Niche: While You Promote Your Products And Services, Make Sure That You Tell Your Story In Such A Way As To Establish A Unique Brand Proposition. One Other Strategy Which You Can Use Is Creating Targeted Videos And Other Such Content.
Of Course, If Your Budget Is Large, There’s A Whole Arsenal Of Marketing Tools That You Can Explore And Employ Besides The Ones Mentioned Above.
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