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WEB BASED MARKETING ON A BUDGET

ABQWEB™, A division of L&S Marketing www.ABQweb.com Web Site Hosting, Design and Maintenance Professional Sites that Look Good, Load Fast and Work Well SM. WEB BASED MARKETING ON A BUDGET. Presentation to SHSMD/NM October 2003. Who Needs a Web Site?. Any company or organization that:

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WEB BASED MARKETING ON A BUDGET

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  1. ABQWEB™, A division of L&S Marketing www.ABQweb.com Web Site Hosting, Design and MaintenanceProfessional Sites that Look Good, Load Fast and Work WellSM WEB BASED MARKETINGON A BUDGET Presentation to SHSMD/NM October 2003

  2. Who Needs a Web Site? Any company or organization that: • Sells • Supports • Educates • Wants to grow Essentially, every company or organization can benefit from a professional web site. ABQWEB™

  3. Why Do You Need One? • Improve Your Image • Create a 24/7 Presence • Expand Your Market(s) • Attract Investors, Partners, and Employees • Distribute Information Quickly and Cost Effectively • Utilize Email Effectively ABQWEB™ A web site lets ANYONE, ANYWHERE, find you ANYTIME.

  4. Creating a Web Site • What information should it have? • How should it be organized? • How should it look? • Who should create it? • Who will maintain it? • Hosting options • How much will it cost? ABQWEB™ Your Goal: A Professional Web Site that LOOKS GOOD, LOADS FAST, and WORKS WELLSM

  5. What Information Should It Have? • Printed Material • Company History • Product/Service Literature • Business Philosophy/Goals • News and Events • Job Openings • Contact Information ABQWEB™ Your Web Site Must Provide a Method for Visitors to Initiate Personal Contact with You

  6. How Should it be Organized? • Your Home Page • Defining Major Areas of the Site • Internal Pages for Each Area • Navigating the Site • Site Maps and Searchs ABQWEB™ Your Visitors Need to Find the Information They Are Seeking Quickly and Easily

  7. How Should It Look? • Look at Your Business Card and Letterhead • Colors and Fonts • Text and Pictures • Sound, Animation and Video • Consistency of Design ABQWEB™ If Your Web Site and Printed Materials Have a Similar Look, Your Visitors Will Remember You More Easily

  8. Who Should Create It? • In-House vs. Third Party • How Is Printed Material Created? • Does it Fit Anyone’s Current Job? • Can You Spare the Resources? • Creation Tools • Planning for the Long-Term • The Newsletter Analogy ABQWEB™ Many Companies Try to Create Their Own Sites and Then Hire Someone Later to Finish the Job

  9. Who Will Maintain It? • Same Issues as Site Creation • Look Carefully at Your Resources • Over the Counter Software ABQWEB™ If Created Well, Internally Designed Sites Can be Maintained by Third Parties and Vice Versa

  10. Hosting Options • Domain Names • Free Hosting & Domain Forwarding • Third Party Hosting • Internal Hosting • Email Considerations • Forms, Databases and Programs ABQWEB™ The Internet is a Global Network. Your Site Can Physically Be Anywhere

  11. How Much Will It Cost? • Domain Name Cost • Hosting Cost • Design Cost • Maintenance Cost • Software Cost ABQWEB™ A Small Business Site Can Cost Under $2,500A Large, Fancy Site Can Cost $50,000 or More

  12. Features to Include • Contact Forms • Site Maps • Email Lists • Newsletters • Ecommerce • Keywords and Meta Tags ABQWEB™ Most Successful Sites Give Visitors a Reason to Come Back and Visit Again

  13. Features to Avoid • Large Images • Background Music • Video • Non-Standard Plug-Ins • Entry Pages • Cookies ABQWEB™ If Your Site Isn’t Visitor-FriendlyPeople Won’t Stay and They Won’t Come Back

  14. Marketing on the Web • Ecommerce • Newsletters • Coupons and Specials • Updates, Upgrades and Online Support • Creating an Email List • Search Engines and Link Trades ABQWEB™ A Web Site Helps You Stay Availablefor Your Customers and Prospects

  15. Marketing with Email • News • Events • Special Offers • Reinforce Your Relationship • Drive People to Your Site • The Costs of Email Marketing ABQWEB™ Be a Resource Without Being a PainYou’ll be Remembered and Appreciated

  16. For More Information: ABQWEB™, A division of L&S Marketing 5816 Lost Dutchman Avenue NE Albuquerque, NM 87111-5901 Phone: (505) 332-1281 Fax: (505) 332-1286 Email: Info@ABQweb.com www.ABQweb.com

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