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International Marketing on a Zero Budget

International Marketing on a Zero Budget. Peter Thornton NCDA&CS International Marketing. Job One Get to Know Your Staff. NCDA&CS Guides your through available resources Provides access to market research and marketing programs Other free resources include:

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International Marketing on a Zero Budget

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  1. International Marketing on a Zero Budget Peter Thornton NCDA&CS International Marketing

  2. Job One Get to Know Your Staff • NCDA&CS • Guides your through available resources • Provides access to market research and marketing programs • Other free resources include: • NC Commerce offices overseas • USDA ATO’s around the world • Freight forwarders • The list goes on

  3. Job TwoTrain Yourself and Your Staff • On line training course videos at www.ncagexports.com • SBA’s Dan Holt Exporting 101 courses • SUSTA’s Basics of Exporting handbook mailed to you at no cost • Additional training opportunities available • Special opportunities for minority owned businesses

  4. Job ThreeDetermine Your Best Market • Have NCDA pull state specific trade date on your product • Have NCDA pull Euro monitor reports for your product in perspective markets. Research best growth markets for your demographic, competition, price points, etc • Pull GAIN reports on your product in perspective markets • Speak to USDA APHIS about trade barriers for your product in specific markets • Contact ATO in target market

  5. Job FourDetermine Logistics and Paperwork • Determine your pallet size • Determine your “export cost” on-line • Speak to a freight forwarder • Get FOB and CIF costs • Lessons learned • Call USDA APHIS for a list of paperwork and other export requirements

  6. Job FiveFind the Money • Think how you are going to get paid • Talk to your banker about Letters of Credit and other forms of financing • Talk to Ex-Im bank representative about payment guarantee programs

  7. Job SixGet Free Customer Leads • Skype! • Sign up with USDA’s Trade Lead Service • Order USDA listing of established buyers • Use them for market research and sales • Sign up with SUSTA • Trade leads • Access to buyers traveling in North Carolina and across the South • Access to subsidized display opportunities

  8. Job SevenGet Your Name Out There • Free listings in directories • NCDA • USDA • SUSTA • Contact and meet NC Commerce overseas staff • Send information and samples to staff and people who can help

  9. Job EightLook for the Money • MAP Branded program • MAP Generic program subsidized events • State Port Tax Credit • SBTDC's International Business Development (IBD) Export Financing • Ask your “International Staff”

  10. Job NineLook For Other Resources • Graduate school marketing programs • SUSTA and USDA research • Trade group programs • Cooperator groups • Processed food organizations marketing overseas • Keep in touch with your International Staff!

  11. Job Ten (Actually One)Bookmark It! All these resources, and more, are at: www.ncagexports.com Sign up on-line for upcoming NCDA events

  12. Want to Talk? Peter ThorntonAssistant Director, International MarketingNCDA&CS - Marketing Division1020 Mail Service Center, Room 411ARaleigh, NC 27699-1020Office (919)733-7912 ext. 248Cell (919)218-5713Fax (919)715-0083 Skype: NCDA.IM Peter.Thornton@ncagr.gov www.ncagexports.com Physical Address:2 West Edenton Street, Room 411ARaleigh, NC 27601

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