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The Brand Licensing Process - Step 3: Prospect the Licensees

PeteCanalichio.com. Before shortlisting the licensees, it is important to put together a basic checklist of parameters by which to evaluate the licensees. Let us guide you through the process. Grab Valuable Resources from Brand Licensing Experts for 100% Free Today. Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today. Visit: PeteCanalichio.com/fast-track.

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The Brand Licensing Process - Step 3: Prospect the Licensees

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  1. The Brand Licensing Process Step 3 : Prospect Licensees PETE CANALICHIO Time to scout for prospective licensees when: Product category that best fits the brand extension plans has been identified. Brand licensing is determined to be the most beneficial way to achieve this extension. Steps in Scouting for Prospective Licensees 1. Put together a basic checklist of parameters by which to evaluate the licensees. Size of the company Market share in the product category Current or previous licenses held by the company Financials 2. Identify companies that manufacture the selected product category. 3.Use trade directories, trade magazines, trade shows, and research companies like Hoovers, Dun and Bradstreet, Frost & Sullivan, and Vault Reports. 4. Conduct primary research such as store walks. 5. Evaluate candidates based on above listed parameters. 6. Investigate further the pool of qualified companies by interviews. 7. Determine if parties are willing to commit equal time and resources. 8. Ask them directly by telephone or in person to assess their interest level. 9. Shortlist the most qualified candidates based on comprehensive interviews. Grab V aluable Resources from Brand Licensing Experts for 100% Free Today Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today PeteCanalichio.com/fast-track PETE CANALICHIO

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