1 / 11

Google Algo presentation

About Google Algorithms Update

Pinky17
Download Presentation

Google Algo presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WHAT IS GOOGLE ALGORITHM ?? • GOOGLE ALGORITHM IS A SET OF RULE THAT THE SEARCH ENGINE USES TO DETERMINE THE SIGNIFICANCE OF WEBPAGE. • EACH SEARCH ENGINE HAS ITS OWN SET OF RULE. • GOOGLE ALGORITHM PREVENTS CHEATING ON WEBSITE. • GOOGLE ALGORITHMS WORKS TO PROVIDE BETTER SEARCH RESULTS AND RELEVANT CONTENTS FOR INTERNET USERS.

  2. TYPES OF GOOGLE ALGORITHM… • Google panda • Google penguin • Humming bird • Google mobile friendly update • Possum • Google pigeon

  3. GOOGLE PANDA • Launch date: February 24, 2011 • Hazards: Duplicate, plagiarized or thin content, user-generated spam, keyword stuffing • How it works: Panda assigns a so-called “quality score” to web pages; this score is then used for ranking factor. Panda rollouts have become more frequent, so both penalties and recovery now happen faster.

  4. GOOGLE PENGUIN • Launch date: April 24, 2012 • Hazards: Spam or irrelevant links, links with over-optimized anchor text • How it works: The search engine penalizes websites with links of low quality as this is considered a form of spam. The Penguin algorithm rewards websites which have backlinks from verified sources and non-keyword stuffed content.

  5. HUMMINGBIRD • Launch date: August 22, 2013 • Hazards: Keyword stuffing, low-quality content • How it works: Hummingbird considers the context of the different words together, with the goal that pages matching the meaning do better, rather than pages matching just a few words. It makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered.

  6. GOOGLE MOBILE FRIENDLY UPDATE • Launch date: April 21, 2015 • Hazards: Lack of a mobile version of the page, poor mobile usability • How it works: Google’s Mobile Update ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERP’s or seriously down-ranked.

  7. GOOGLE PIGEON • Launch date: July 24, 2014 (US), December 22, 2014 (UK, Canada,Australia) • Hazards: Poor onoff-page SEO • How it works: Google Pigeon update was to boost the quality of local searches to deliver more relevant, accurate results to users.

  8. GOOGLE POSSUM • Launch date: September 1, 2016 • Hazards: Tense competition in your target location • How it works: The main objective of the Possum algorithm was to diversify the local search results and filter out spam results that may have been previously ranking.

  9. GOOGLE ALGORITHMS UPDATES

  10. THANKS FOR WATCHING

More Related