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SOCIAL MEDIA AND HEALTHCARE ORGANISATIONS

One of the key reasons being the healthcare industry's lack of understanding about social media and how it can be integrated with other marketing channels to drive results.

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SOCIAL MEDIA AND HEALTHCARE ORGANISATIONS

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  1. SOCIAL MEDIA AND HEALTHCARE ORGANISATIONS The healthcare industry has not been able to reap as much benefit from the social media as other industries have. One of the key reasons being the healthcare industry's lack of understanding about the social media and how it can be integrated with other marketing channels to drive results. Most of the healthcare companies also think of social media as a possible threat to their patients' privacy and compliance laws of the industry. However, these

  2. obstacles are manageable and should not deter healthcare organizations from considering social media as a reliable means to connect with their audience and drive meaningful results. Outlined below are a few tips that healthcare companies should consider while building up a social media strategy for their brands. Give your company a voice Maintaining a regular communication with your patients and the public is not just a matter of choice. It is as crucial as cleanliness when it comes to maintaining your brand image in a healthcare business. Make communication one of your key

  3. objectives and humanize your organization across the board. Social media plays a key role in providing you the opportunity to interact and engage with your patients online. Make sure that you're open to their real-time enquiries, comments and feedback. Most important of all, maintain your brand voice in a way consistent with your communication strategies across every marketing platform. Share meaningful content Don't just focus on narrow, self-promotional posts. Be objective and try to educate your audience by sharing meaningful content. The more user-centric your content is the more organic buzz you will be able to create around your brand. Invest in advertising

  4. We often tend to forget what is not visible. To keep your brand in the users' consideration, you need to keep investing in social Healthcare companies, for one, can make the most of this platform as it offers a very attractive cost-to- play opportunity due to the limited number of healthcare organizations buying up ads and running advertising on social media. media advertising. THE ROLE OF PR IN HEALTH CARE All healthcare companies, regardless of size and geography, need well-maintained public relations to

  5. give them a marketing direction in the increasingly dynamic and highly regulated world of healthcare. Whether it is the formulation of a growth strategy to penetrate new markets or chalking out a short-term funding programmer to healthcare projects, the healthcare organizations heavily depend on strong PR partners who could play a key part in marketing, communication, and digital technology management. execute innovative Public relations' role is not limited to certain aspects of relationship building alone. Rather, it plays a crucial role when it comes to nurturing a company's brand image, credibility, and reputation in both the online and offline space. It's easier for the healthcare

  6. organizations to establish a clear brand voice in the industry and position themselves as a trusted authority through the help of PR partners as they specialize in areas of reputation management, and communications. Gone are the days when PR used to rely on static press releases to achieve multiple goals. Today, although still rooted in relationship building, PR approaches have evolved into a diverse mix of content creation, social media management, management, podcasts, webinars, and thought leadership programmed. This amalgam of different techniques and approaches has enabled PR efforts to reach a wider range of audience and create stronger brand images for companies around globe. relationship building, SEO, reputation It's important that both the healthcare companies and their PR agencies understand and care about the strategic nature of their business relationships. A

  7. PR agency's responsibility is not only to represent the voice of its client but also to act as their trusted partner. It's important that healthcare companies consider hiring a professional PR partner as a judicious investment (rather than a burden), as having a spokesperson that responsibility of managing their brand's reputation and providing them with a swift and accurate advice during a time of crisis helps them remain focused on other important areas of their business. Potence PR agency Singapore is a leading health care marketing and PR agency that has been helping numerous companies in transforming their businesses through innovative PR and marketing approaches. You can contact us to discuss your next project at +65 6532 5127 or visit our website at potencepr.com for more information. takes on the

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