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Digital Marketing Syllabus-Training Institute Pune

TIP is best Software Training Institute providing Digital Marketing Classes in Pune for freshers and working professionals. We offer interactive sessions for digital marketing training in Pune with expert trainers.

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Digital Marketing Syllabus-Training Institute Pune

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  1. Digital Marketing Course Syllabus

  2. Syllabus • Introduction of Digital Marketing • Introduction To Website Development • Search Engine Optimization • Social Media Optimization • Google Tools • Google Adwards • Email Marketing

  3. Introduction of Digital Marketing • What is Marketing? • What is Digital Marketing? • Why organizations do digital marketing? • What is Internet and how it works? • Diff between Digital Marketing Vs Traditional Marketing • Digital Marketing Process • How Search Engine works? • Ranking Factors of Google • Search Engine Updates (Panda & Penguin Update) • Google Sandbox Effect

  4. Introduction To Website Development • Types of Websites • Basics of HTML / CSS • What is Java Script? • What is CMS? • Why WordPress CMS? • Word Press Installation on Server • Understanding the Dashboard • Installing and customizing themes • Changing the default Settings • Installing useful plugins for site features • Content management in WP

  5. Search Engine Optimization • What is Search Engine? • Type of Search Engines • What is Search Engine Optimization? • Search Engine Optimization Types • SEO life cycle? • Difference between Organic and Inorganic • Keyword Research • Google Trends • On-Page Optimization • Off-Page Optimization

  6. Social Media Optimization • What is Social Media? • Understanding its importance • Social Media Marketing • Branding • Paid Advertising • Blogging • Facebook • Twitter • LinkedIn • SlideShare • Social Media Management Tool (SMMT)

  7. Google Tools • Keyword Planner Tool • Google Webmaster Tool • Google Analytics • Reporting And Analysis Tool

  8. Google Adwards • Navigating through Google AdWords • Understanding Google AdWords Structure • Working with Keywords • Writing Ads in Google AdWords • Understanding Google’s Text Ad Structure • Reporting • Advance AdWords Marketing • Google Adsense

  9. Email Marketing • How Email works? • Challenges while sending bulk emails • Solution over challenges • Types of email marketing • Email marketing Tools • Designing of Email template • Email marketing scheduler • Email marketing success tracking • Lead Generation For Business

  10. Contact Us Address: #B2/ 7, New Friends Society, Vanaz Corner, Kothrud, Pune - 411038 Branch:#Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune 411 057 Mail Us: info@traininginstitutepune.in Visit Us: www.traininginstitutepune.in Call Us: +91 8007 777 243

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