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Most discussed Myths about e-Commerce and its Realities are described here
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E - Commerce M Y T H S R E A L I T I E S E-Commerce Myths V/S Realities
Myth 1: E-Commerce is all about selling products online Reality :Electronic Commerce (shortly known as E-Commerce) is the, • Buying and selling of goods and services, • transmitting of funds or data, • Over an electronic network. • Any transaction that is completed solely through electronic measures can be considered e-commerce. E-Commerce Myths V/S Realities
Myth 2: E-commerce is only for large players Reality: It is not and never will be only for the large players • One with creative business idea if, • Identifies the niche or gap, • Not concentrated by large players, • Will be able to establish and develop e-commerce business by targeting and providing quality products or services to the niche. E-Commerce Myths V/S Realities
Myth 3: Once website is set up traffic will come Reality:For attracting traffic on e-commerce website one has to focus on, • Search engine Optimization, • Developing Quality content relevant for website, • Developing keywords representing ones business completely. E-Commerce Myths V/S Realities
Myth 4: Pricing is the main factor when purchasing online Reality:Pricing is one of the factors not the main, while purchasing online customers consider other factors like, • Brand Image, • Customer Support activities, • Trustworthiness. E-Commerce Myths V/S Realities
Myth5: Selling & Customer service is easier online Reality:It is more difficult online to sell and provide good customer services one has to make efforts to, • Creating Brand identity, • Establishing direct relation with customers, • Providing good customer purchase experience and support, • Quick solution to customer problems. E-Commerce Myths V/S Realities
Myth 6: One can earn high in spare time through E-commerce Reality:E - commerce is not a spare time activity. One has to work hard for, • Continuously developing website and web content, • Continuously reviewing customer buying pattern, • Implementing the changes required for making e-commerce business stable and competitive. E-Commerce Myths V/S Realities
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