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COM 486 UOP Course Material - com486dotcom

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COM 486 UOP Course Material - com486dotcom

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  1. COM 486 UOP Course Material - com486dotcom

  2. COM 486 UOP Course Material COM 486 Entire Course (UOP) COM 486 Week 1 Individual Assignment IMC and CMM Basics (UOP) • COM 486 Week 1 Individual Assignment IMC and CMM • COM 486 Week 2 Assignment Message Map • COM 486 Week 3 Assignment Marketing Communications Plan • COM 486 Week 4 Individual Assignment Movie Promotion • COM 486 Week 5 Assignment Integrated Marketing Communications Campaign • Your paper must also address the following points:How can these companies maintain a positive corporate image?What changes would you recommend to further enhance their corporate image?Format your paper consistent with APA guidelines.

  3. COM 486 UOP Course Material COM 486 Week 2 Assignment Message Map Presentation (UOP) COM 486 Week 3 Assignment Marketing Communications Plan • Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes. • Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation that includes aspects of a promotions opportunity analysis for this project

  4. COM 486 UOP Course Material COM 486 Week 4 Individual Assignment Movie Promotion COM 486 Week 5 Assignment Integrated Marketing • Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media. • Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:Executive summary of no more than 350 wordsResearch of approximately 1,050 wordsBackground information about the product, service, or brandA SWOTT analysis Competitive analysis

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